Author Archive
Written by Paul Braat on April 25th, 2012 |
The Netherlands salutes André Kuipers, currently orbiting Earth at some 350 kilometers above ground. To show the appreciation, Samsung Mobile in collaboration with ESA and commissioned street artist Notasso to create a work of art for André.

Notasso came up with something huge, so huge that it will even be visible from space…
(more…)
Written by Paul Braat on December 20th, 2011 |
In order to show the immense diversity of creative possibilities of the new Samsung Galaxy Note, Spanish street artist Notasso was asked to participate in a new campaign from Samsung, named after the artist himself, Who is Notasso.

One of the tools Notasso frequently works with to express his creativity is the Galaxy Note. This resulted in a application in which he can create a personalized work of art work based on your Facebook photo’s.
(more…)
Written by Paul Braat on November 15th, 2011 |
In order for your company to successfully use social media in order to reach your brand and business objectives, a social media strategy is a must. Without a social media strategy it’s most likely that you will only accomplish mediocre results.

To prevent this from happening Dreamgrow has created an amazing infographic that takes you (back) to the start and guides you towards a well defined social media strategy, step by step. They have clearly been inspirated by Facebook’s timeline design in order to visualize their infographic.
(more…)
Written by Paul Braat on October 27th, 2011 |
This month the research department of IBM launched an amazing report, with the title ”From Stretched to Strengthened”, presenting their results of interviews with more than 1.700 marketing managers of leading (profit andn non-profit) companies from 64 countries.

It is the first time that such a huge research among CMO’s has taken place, asking them on their views and opinions on the rapid changing and evolving markets, consumers and new methods of research.
(more…)
Written by Paul Braat on October 19th, 2011 |
Please take time to watch this wonderful short documentary by SoundCloud, an online audio distribution platform which allows collaboration, promotion and distribution of audio recordings.
“Sound” from SoundCloud on Vimeo.
They collected insights and opinions from sound experts (music producers, soundscape composers and composers) to explain why sound is so important to the way we connect with the world.
(more…)
Written by Paul Braat on October 3rd, 2011 |
Twitter was launched in the summer of 2006 during the famous SXSW seminar. At first I was sceptic. A 140 Characters to express yourself? How can this be fun? Nowadays I am an addict. I am Marlon. Twitter is my source for the latest information and I feel that I am on a need to know basis.

Five years onwards, Twitter has become the leader in microblogging and is now more popular than ever. The infographic below details Twitter’s most influential content creators, staggering adoption rates, and struggle to turn a profit. An impressive overview of five exciting years.
(more…)
Written by Paul Braat on September 30th, 2011 |
The tablet market is in full swing. Every major manufacturer is launching their own version of the tablet. The market was originally created by Apple with the introduction of the iPad. Since that time many different tablets have entered the market.

This week Amazon launched their own version, a cheaper version. How does it compare to the other, most recently launched tablets?
(more…)
Written by Paul Braat on September 24th, 2011 |
Last Thursday Samsung Mobile launched their new Facebook campaign in The Netherlands to promote the much talked about Galaxy Tab 10.1.

Taking part in the competition can be really rewarding, since Samsung Mobile is giving away a Galaxy Tab 10.1 every day, for 20 days in a row.
(more…)
Written by Paul Braat on September 22nd, 2011 |
Advertising executives have come a long way in just the last 50 years. As our culture evolves, so do ad execs. They’ve got to stay on top of the latest trends, technologies, and taglines to remain relevant.

BuySellAds took a look at how ad execs have evolved over the last few decades in the infographic below. From playboys to social butterflies. BuySellAds portraits the evolution of the stereotypes that is hilarious and absolutely on point.
(more…)
Written by Paul Braat on September 12th, 2011 |
For a couple of years social media has been on the radar of nearly every marketer. Some really understand how to make it work for them, others struggle and some are still clueless. Araceli Perez of e-interactive created an amazing infographic, showing us all the relevant steps one need to take for a solid social media strategy.

The infographic guides you to a strong social media strategy in five necessary and important steps. Even though it was shown first in April 2011, it inspired me to have a closer look at our current social media strategies.
(more…)