The Evolution Of Social CRM
Ask any person involved with social media from a marketing perspective what key element it brings to their business and I’ll bet you most of them will say a closer relationship with their customers and fans.
Increasingly, brands are starting to understand that social media is not just another channel to flog their ads but offers a genuine opportunity to create engagement and build a loyal base of brand ambassadors and loyal customers.
This is why Social CRM is on the rise and gaining in importance.
The team at Get Satisfaction, a company that helps brands build online communities, have created a great infographic highlighting some of the key facts and statistics about social CRM.
Dave Knox was kind enough to some up the key statistics:
- 77% of customers look for incentives and coupons on social media sites.
- 80% of US consumers use social media to verify purchase recommendations.
- 43% of US consumers say brands should use social media to help customers.
- 50% of companies have created an online community but failed to manage it properly (according to Gartner)