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17/11/2011 by
1674 views

How To Analyze Your Social Media Efforts

Everything is about results and social media is not an exception. With so many monitoring tools on the market, both free and paid, it’s more much easier to measure the outcome of campaigns.

How To Analyze Your Social Media Efforts e1321554757586 How To Analyze Your Social Media Efforts

The importance of monitoring is crucial to CMOs for insights, benchmarks and at the end getting all the success outcomes and the ROI of a campaign.

The following infographic by ODM Group gives examples of handy monitoring tools, most common metrics used and also, for me the most important – what to do with all the social media data that are available. Enjoy!

How To Analyze Your Social Media Efforts Infographics e1321555129915 How To Analyze Your Social Media Efforts

And how do you use the metrics from monitoring to improve your social media efforts?

Source: ODM Group

 

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Comments (2)

  • Igor Beuker 17/11/2011, 21:48

    Cool post, insights and data: we love it!

    Social is maturing, Social CRM serious for client driven brands and social monitoring can get close to NPS.

    Digital marketers, strategists, analyst and non linear thinkers: we will need more and more…