WE Fashion Launches Instore Twitter Mirrors

Mirror, mirror on the wall… Are social media the fairy tales for fashion retailers or a new integrated model? Well, fashion retailer WE just launched the instore Twitter mirror. It enables clients to make and send a photo of their ‘new dress’ to Twitter or Facebook.

The Twitter mirror was developed by Nedap. WE claims to be the first Dutch retailer with a mirror like this.

As frequent reader of ViralBlog you have probably seen Matthijs’ article about the Diesel social mirror a while ago?

Our question to you: is this just a gadget or will all retailers eventually integrate social media tools like these morrors?