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10/07/2012 by

The Guide To 88 Social Media & Monitoring Tools

#8 might be your lucky number today. SocialMedia8 was willing to share 88 of the 888 social media and social monitoring tools they have mapped. I hope they will offer you powerful analytics and actionable insights.

The part that you will need to add during your selection process is the brand and business objectives you are trying to achieve, since that will lead you to the best tool matchmaking.

Based on the current run rate, we could have shared all 600 social media and monitoring tools with you. Probably even more. But we liked to offer you a range of quality tools and not to go for quantity.

Below tools are a mix of social monitoring tools, other handy social tools like social CMS tools, conversational management tools, fan engagement tools and other freaky or niche tools that cover a part of the social media space.

In a selection process SocialMedia8 started buzz monitoring in 2006 with BuzzLogic. Over the years we tested several tools for several purposes.

Since then, they tried, tested, mapped and ranked hundreds of social media and social monitoring tools in several markets. And that ranking process included: free tools, cheap tools, advanced tools and expensive high engagement tools.

Several tools were horrible and seemed a waste of their time. Next several tools were rated mediocre. But some tools were rated very smart.

A few good men were ranked as: outstanding tools. But be aware, some tools might be great in a few markets, but unable to understand languages in other markets. So besides your objectives, your specific market(s) might be a share determining factor as well.

The few good men that came out of our 2 years lasting research are gathered in the visual above. We’ll describe them shortly for you below.

To evaluate all tools equally and fair, SocialMedia8 developed a clear and straightforward approach. All tested tools were used by 2 the exact same social media analysts.

They both used the exact same balance score card that also included 8 fixed selection criteria, like i.e.: interface, campaign set-up, customization, dashboard, price, service etc.

Here is our guide to the Top Social Media Monitoring companies, selected from a CMO point of view. If you have used other great tools, please share them in the comments below.

Brandwatch. Our overall score 7.6
Sysomos. Our overall score 7.5
Amplify. Our Overall score 7.4
Nielsen Buzz Metrics. Our overall score 7.1
Visible Technologies. Our overall score 7.0
Seer. Our overall score 6.5
WaveMetrix. Our overall score 6.5
Radian6. Our overall score 6.4
Kantar Cymfony. Our overall score 6.25
Simplify360. Our overall score 6.25
Whitevector. Our overall score 6.1
Onalytica. Our overall score 6.1
Attentio. Our overall score 5.7

CMOs, please be that some social monitoring tools could be great in several of your local markets, but useless in some of your other local markets – mainly due to the fact that tools do not always master that local language.

Below you will find another list with all kinds of free and paid social media tools. But we expect a shake-out soon. And we already did our homework pretty accurately, so above selected tools should bring you satisfaction.

The below online and social video metrics tools were selected on the 8 above mentioned criteria. And please be aware that these tools are not depending on languages and will work great across all your markets.

Since branded content, viral and social videos are still booming, here is our guide to the Top Video Metrics and Monitoring companies.

ViralTracker. Our overall score 7.9
Visible Measures. Our overall score 7.1
TubeMogul. Our overall score 6.4

Some seeding, outreach and distribution networks will have their own measurement tools. Here we decided to focus at the independent 3rd party measurement and metrics tools.

Why? We thought it might be more relevant and trusted if your audit is being performed by a 3rd party. One that can tell you in an objective way, if you indeed got what you paid for.

Why are we so keen on video metrics? Because we have learned that social video content is king, distribution is queen, but metrics is the emperor.

If you tend to use only the selfish one-way video pre-rolls, you do not need the tools like above. You could stick to the online ad serving systems.

Well, the rising number of social media and monitoring tools has dazzled you probably too? Therefore a list with some Blog monitoring tools, PR clipping tools, Twitter tools and more handy tools that could fuel your social media analytics, KPIs and ROI.

Be aware, below tools we did not rate or rank.

Shall we start with some good old blog monitoring tools and companies?

How about good old Technorati, the real-time search for user-generated media (including weblogs) by tag or keyword. Also provides popularity indexes.

Cision has some smart solutions for brands. Cision is a global provider of PR software and services including media monitoring, media list building, press release distribution, and media analysis.

BlogDash is the blogger outreach platform searches indexed bloggers and filters by Scribnia rating, Google Page Rank and Klout Score. Provides other metrics and influencer bio and contact information and allows list building.

Alianzo is a blog catalog-like blogging community tool that lists and organizes blogs, Twitter and Facebook accounts by an impact/influence algorithm. Focused on European and Latin American (Spanish) speaking sites.

BackType offers cursory influencers from an aggregation of data from various social outposts for company pre-determined topics. This company was acquired by Twitter so it must do something pretty smart.

eCairn is a blogger and influencer outreach tool that has some robust collaboration and monitoring features. Community mapping and pre-populated community data sets are available at a Pro price.

Empire Avenue is a social networking game structure that allows businesses to connect with individuals on what it calls “value relationships.” Fun, consumer-facing approach allows you to “buy stock” in social profiles.

SocialMedia8 has created its own blog outreach and social video distribution platform. It reaches and engages 800+ million passionate people worldwide.

And you might have heard of networks like eBuzzing, Unruly Media and GoViral?

If sharing is caring, social bookmarking might help you to amplify your content across search engines and many social channels. Like Digg,, Stumbleupon, Reddit, Tumblr or other social bookmarking tools under the ShareThis icon.

To detect buzz around a topic or person fast and free Addict-o-matic could be a handy tool for you.

Infinigraph is a pricy market research tool focused on defining strength of user connections to brands, affinities and social activities. Uses an algorithm to rank social connections (fans) based in influence and potential impact. Feature set includes an aggregation, curation and distribution model which helps brands find and share content with audiences.

mBLAST provides media monitoring and analytics services for influencer management, helping you to discover voices and your brand’s presence in social media, articles and blogs. mBLAST lets you search for influential voices and sources, no matter where they are on the Web.

Social Snap is a social media measurement software with a built in influencer identification and prioritization component.

Since Twitter could be one of the most important social platforms for the future, here are some Twitter engagement tools, followed by other Twitter tools.

Be awesome on Twitter with Buffer. With buffer you can spread your Tweets and this might give you more clicks, more retweets and higher reach than non-buffered Tweets.

Are you still counting down the 88 tools? Here are a few more for Twitter.

InboxQ might take your Twitter relevance to a new level. You can set up terms included by anyone asking questions on Twitter. Then jump in and answer them from within InboxQ.

Twylah is an App that your Twitter content and turns it into a branded page for your followers to browse through. Sort of mash-up of social skinning, customized branded page and personalisation.

Listorious is a Twitter list indexing site that will let you search across 2 million top twitter users as well as a directory search.

TweetBeep might be handy for you or your webcare team on Twitter. You can set up search terms related to your brand or niche and every day the App will send you a set of alerts relating to it. Let’s say a sort of Google Alerts for Twitter. is a tool that analyses the people you follow on Twitter and buckets them according to influencers, top members and many more interesting details. Very handy for influencer identification and outreach purposes, if you have a connecting story.

Trends are always a very good start to understand and to develop a vision fast.

Twitter Trends is a free tool and can lead you into conversations that are very relevant during the moment and can gain you quick insight. You can filter by country in the advanced search.

Topsy is a realtime search engine powered by the social web. Unlike traditional web search engines, Topsy indexes and ranks search results based upon the most influential conversations millions of people are having every day about each specific term, topic, page or domain queried.

The Topsy comprehensive search engine allows you to scan back further through tweets. So back to the future with Topsy.

Twitfeel is a nice tool that gives you the sentiment around the keyword that you are searching for. Very handy, but a warning from our social media analyst: Twitfeel is not yet filtering by country, and that is being perceived as a roadblock for CMO’s in local markets.

Twazzup is a dashboard program that monitors Twitter. Twazzup will tell you every time your keywords are mentioned in a tweet. It will also categorize your results by link popularity, contributors, tagging clouds and users.

Twazzup’s unique features like avatar mouse-overs that give more details about that user’s relevant tweets, make Twazzup a surprisingly powerful and valuable social media monitoring tool. And if our social analyst gives your tool two thumbs up, consider yourself a very lucky tool provider…

Here are a few more tools that will help you to get started with sentiment and behavioural analysis on Twitter, so you’ll be able to maximize your Twitter benefits.

TwitterGrader is a free tool that allows you to check the power of your Twitter profile. It looks at a variety of factors including the number of followers, power of those followers, and the level to which you are engaging the community. It takes just a few seconds to generate your free report.

Twitscoop is a real-time visualization tool which enables users to “mine the thought stream” provided by Twitter. Its algorithm cuts every English non-spam tweet into pieces (“tags”), and ranks them by how frequently they are used versus normal usage. It detects growing trends in real time, identifies breaking news, and monitors specific keywords. It also creates custom graphs that display the activity for any given word on Twitter.

TweetPsych uses two linguistic analysis algorithms to build a psychological profile of a person based on the content of their tweets. The service analyzes your last 1000 tweets and works best on users who have posted more than 1000 updates. It also works best on accounts that are operated by a single user and use Twitter in a conversational manner, rather than as a content distribution platform.

TweetEffect can help you to find out which of your Twitter updates made people follow or leave you. The site lists all the Twitter updates that had an effect on your follower numbers. Updates that made people leave are displayed in red, others in black.

Twittercounter is a great Twitter service that offers updated statistics of your followers, the users you’re following, and daily tweets. You can also compare absolute growth of multiple twitter accounts or contrast them with your competitors’ expansion, enabling you to track, measure, and redesign your strategy. I like it.

Twitturly tracks the URLs flying around the Twitterverse and provides a quick, real-time view of what people are talking about on Twitter. Each time someone tweets a URL to their followers, Twitturly takes note of it and applies it as a vote for that URL. The more votes a URL has in the last 24 hours, the higher it ranks on Twitturly’s Top 100. Nice for social distribution purposes.

is a tool to analyze, discover, track, and engage with Twitter conversations about your products, brands, and topics.

is a free tool to evaluate the activity of any Twitter user and report on dozens of useful measures of success in social media. This powerful tool can help you measure the influence, popularity, velocity, and generosity of your Twitter account.

Monitter is a simple Twitter monitor that let you “monitter” the Twitter world for a set of keywords and watch what people are talking about in real time. Nice tool for the beginning Twitter users.

Spy is an easy-to-use tool that visualizes the conversations on Twitter, Friendfeed, Flickr, blogs, and other social networks and enables you to listen in on the interactions you’re interested in.

TwiBuzz is a tool that tells you how often people are using Twitter to tweet your favourite keywords in real time. It plots the current and historical tweet rate in tweets per minute (TPM) for your search terms. TwiBuzz tracks a predefined list of terms, but you’ll find that it’s easy to add to that list.

Klout allows you to track the impact of your opinions, links, and recommendations across your social graph. It collects data about the content you create, how people interact with that content, and the size and composition of your network. From there, it analyzes the data to find indicators of influence and helps you interpret the data. It’s progressing but misses out on some crucial data. So not my two thumbs-up standard for social influence yet.

Off course the blue monster Facebook might have your extra attention? Below some cool tools to benchmark and analyze your Facebook performance. is a leading blog on Facebook marketing. They also offer a reasonable Facebook analytics tool called Facebook Stats.

Facebook Insights
is the analytics tool from Facebook. It will offer you actionable insights to help you grow your fan base.

With Wildfire you can easily see the growth of your Facebook fan base and you can benchmark your fan growth with 2 competitors.

EdgeRankChecker is a handy tool for the several brand stakeholders that handle your Facebook page.

Buddy Media, now owned by Salesforce is the social powerhouse that offers several great solutions. Their Facebook CMS with several handy sapplets is great for Facebook community management and managing social interactions.

Buddy Media’s Brighter Option (now Buy Buddy) also offers smart Facebook advertising solutions.

Vitrue is another Facebook marketing platform that will help you to go from reach to relationships.

We feel that respect and friends must be earned. But we do understand that size matters. And that a large base of fans and followers will make the CMO look cool on the golf course. So Facebook ads will be growing massively.

AdSage, is like the Google Adwords Editor for Facebook. With this free tool you can create better Facebook Ads and save lots of time and money. I tried AdSage and Facebook’s Power Editor, and AdSage is much smarter.

Good old Hootsuite is a conversational management tool that will offer you a dashboard to manage your Facebook page and other social pages. You can plan and schedule Facebook updates when you might be away for a day.

With HootSuite you can also create slick social reports, but that tool is part of their paid version.

We do hope that this article was very useful to you.

And we need to stress a few things in our round-up: Get your objectives straight before you start selecting tools. Give a clear brief with your objectives and benchmark the answers and use reviews from your peers.

Be aware that some tools can be used across all your markets, since they will not encounter any language problems, like i.e. ViralTracker.

But at social media monitoring tools you will have to check if the tool speaks the languages of your local markets very well, or hardly at all.

And probably most important: you might have been disappointed about some of the tools you have used before? You might need specialists that will turn actionable insights from the tools into great commercial or creative ideas.

What About You?
Since we do believe in the wisdom of crowds and in learning from peer discussions, we hope to read your thoughts or your best tolls in the comments below.

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Want more social insights? Browse our category Social Media, follow Igor Beuker on Twitter, grab our RSS Feed, join our Facebook movement or subscribe to our weekly e-mail newsletter.

About the Author
Igor Beuker was CMO at 3 listed companies, chairman at the IAB, jury member at Webby, AMMA and Esprix awards, founder of 3 digital agencies (sold to WPP) and global chief social officer at Mindshare. Now he is ‘freejack’ consultant and a sought after keynote speaker.


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Comments (44)

  • beestgraspol
    10/07/2012, 17:13

    very insightful and helpful article

  • Thomas
    10/07/2012, 17:20

    great list. wondering what the rest of the tools bring

  • Martin Michalik 10/07/2012, 17:26

    Nice list of social media tools indeed, how did you come up with the overall score for some of them?

  • Stephan 10/07/2012, 17:35

    Hi Igor,

    have you heard about It’s an easy and efficient tool for monitoring your Facebook success and analyzing competitors. You can also get morning reports and instant alerts for your competitor’s fan pages.

    We would love to hear what you think of it.

    Best Regards


  • @ Stephan Nope did not so thanks for sharing! That’s the most important reason why we share things like this: passion + learnings from peers!

    Now we have another great tool to add to the list. Hopefully you will do the same 😉


  • Vera Oliveira
    10/07/2012, 18:51

    Hi Igor,
    Great list indeed 😉
    But always the main challenge is how to adapt each tool to brand and business objectives. Thanks for sharing!

  • Peter 10/07/2012, 19:20

    HI Igor,

    Impressiev list. And a great help to find your way uin the Social Tools Landscape. I do agree, it’s not (only) about the tools, but even more about the specialists, who know how get results out of it!

  • Nicholas Herold 10/07/2012, 19:50

    Wow. What a compendium! It will take time to go through all of these tools.

    I’m a little surprised not to see Darwin Ecosystem’s Awareness Engine on the list. Perhaps you didn’t know about it, or know it and don’t consider it among your top picks. I’d be interested to know. Please email me.

  • Joel 10/07/2012, 22:32

    Hey Igor,

    Absolutely chuffed to come top of your point-assessed list. Thanks a lot for featuring us. We’d love to see how you came up with the scoring and I’m sure there would be plenty of staff here at Brandwatch that would like to see which areas we can still improve in.

    It would be great if you could get in touch with me at [email protected].

    Thanks a lot,

    Joel Windels
    Community Manager at Brandwatch

  • Laurens 10/07/2012, 22:53

    Great list Igor! Well done!

  • Tom C
    10/07/2012, 23:05

    Great article. Very thorough. Was surprised that you didn’t include SYNTHESIO in this list, since they were just ranked among the top social media monitoring tools worldwide by Forrester.

    Looks like they analyzed 30 enterprise level listening tools and these were their top 4 favorites – Radian6, Visible, Synthesio, Converseon.

    • Hey Tom,

      Thanks. And Synthesio just did not make this list based a few criteria in their balance score card, just out of the top 10.

      To be honest: the analyses by the firm you mentioned (and other similar firms) mostly scope on many other criteria. Radian6 might be injected by money after the acquisition and might be a winner in the future.

      One thing we know: all tools were intesively tested for brands, and we are not sure if the analysts do the same intensive testing of all tools..


  • Steve
    11/07/2012, 00:10

    Great point Tom. It would be great to understand how SocialMedia8’s scoring system was calculated since the ranking in this article is so different from the Forrester Wave ranking, which included the leaders like Radian6, Synthesio, Visible, etc…also, Visible & Cymfony are now one and the same.



    • @ Steve and Tom,

      Hi guys. That can be explained extremely simple.

      These are the criteria used by ie Forrester:

      Forrester examined past research, user need assessments and vendor and expert interviews to develop a set of evaluation criteria against which it rated nine vendors, grouped into three high-level buckets:

      Current Offering
      Marketing Presence

      Each vendor evaluated also met the following criteria:

      Selected vendors must have $10 million in annual revenue from their listening offering or at least 100 active customers.
      At least 40% of the selected vendors’ customers must be $1 billion-plus companies — or they must have a minimum of 100 enterprise customers.
      No more than 40% of the vendor’s business can come from a single business line, such as public relations or market research.

      So if you are not massive as tool vendor in revenues etc, you are not in their list. Meaning: a new, small or starting vendor with the best possible tools will never be in their list.

      Those criteria are not always relevant to marketers or not always fair to the vendors. BIG is only good when smart, otherwise BIG might also mean slow and arrogant….

      Criteria used by SocialMedia8 are very different and more relevant to marketers, users and more fair to tool vendors..

      2 social analysts both used the exact same balance score card that also included 8 fixed selection criteria, like i.e.: interface, campaign set-up, customization, dashboard, price, service etc.

      Up to you what’s better for marketers or fair to tool providers.

      As stated, would you rather use a tool that was tested, rated and ranked by experienced social specialists that will have to defend their output to critial CMOs and marketers…

      Or would you rather use tools that have been ranked by analysts on whole other criteria.

      Did the analysts all use all tools or not?

      Hope this was a very clear answer?

      Thanks for asking!

      • Giles Palmer 11/07/2012, 17:18

        i agree with this Igor – i would describe this as a review by users for other users. It’s a social review :)

        • Thank Giles. I like the analyst reviews as well, pls don’t get me wrong. But their review are handy if you are looking to invest in – or acquire – a social vendor 😉

          But like you said: this was meant for brands and agencies (users).


      • Laurens 11/07/2012, 18:38

        Totally agree with you, great answer!

  • Melonie Dodaro 11/07/2012, 10:43

    Coming up with a list like this is pretty awesome, and I know required a lot of hard work.
    Thanks for sharing this with us, I can definitely use some here. Cheers!

    • THanks Melonie. It indeed was a lot of work, and my writing was only a fraction of what the guys did in “trying and ranking the stars”

  • Lien Brusselmans 11/07/2012, 10:44

    Hi Igor!

    Great overview: extensive, yet to the point! I bumped on it through our own social media monitoring and management platform: Engagor. If you plan on making another overview like this, be sure to have a look at Engagor. We offer free trials, so you can test everything you want and looking at the criteria, I think you would be quite pleased with what we offer. Always easy to say of course, so please: feel free to test us very thoroughly :)

    Best regards,

    Lien Brusselmans

    • Hi Lien

      Thanks for sharing. We realize ourselves that there is so much density in social tools that an updated overview would be nice in the future….

      And in the period of doing the study 15% of the tools was gone, meaning: we had to take them out and add new ones again.

      Will pass Engagor to their social analysts.



  • Luís Lopes 11/07/2012, 12:09

    Great article with an amazing list of social tools. Thanks and congratulations for this great work.

  • Amit Kishore
    11/07/2012, 12:15

    Surprising that your list does not include WEBFLUENZ which was recently ranked among the global top 15 social media monitoring tools by Goldbach Interactive

  • Social Babies 12/07/2012, 16:55

    These are great tools for marketers but for the actual businesses, not so good. As a social media agency that caters to the small business community for over 2 years I can say with the utmost confidence that if you try to explain these tools to a small business there head will spin while they vomit. Ok, maybe that’s extreme but they definetly will tune you out.

    • @Social Babies
      You might have a point, or made your point very clear :-)

      Marketing was an art, now it’s becoming science. Am afraid the ones that do resist tech & big-data will be in a museum near us soon?

    • Laurens 13/07/2012, 11:14

      I believe that all free available tools are fine towards small business users. Most of the big tools are way to expensive for individual users or small businesses.

  • luis 16/07/2012, 20:13

    Nice list but as long as the way they were evaluated is not clearly shown (i.e. scorecard and methodology disclosed)it can’t be fully trust.
    It may disregard strengths an differences in the tools like CRM, PR or Marketing focus plus overall services, strategies and integrations.

    Furthermore i read in the comments that evaluations like Forrester’s have wrong focus or been done by analysts with no clue of what marketers want? While in reality they were done actually being inside the tools, clients and vendors minds and executives? not very clever.

    while the BIG point may have some merit,i still think that the focus of saying that tools should be evaluated for what matters only to marketers is doomed to failure because that is not where social media/ social business is headed and clients need more than just marketing out of their vendors.


    • Hi Luis,

      Thanks for your ideas, appreciated a lot. Forrester etc are not wrong, but their focus is mainly beyond users of the tools (brands and agencies). So handy, but different criteria.

      Also the point is that this list could be handy for marketing related purposes. And we know were it is heading, but fact is that 70% of the brands do not answer fans and many brands ahve embraced social, but fully failed to integrate it.

      If they want to improve that, a good start might be ALF: Always Listen First. Get data, learn about consumer insights, before opening new social channels to next neglect fans / followers on again.

      Time to take social to the next level and to offer some out there the tools that might get them the insights that will fuel smarter strategies and tactics.

      Not more, not less was intended here.

      And maybe you did not read that part about criteria and methodlogy?

      Forrester examined past research, user need assessments and vendor and expert interviews to develop a set of evaluation criteria against which it rated nine vendors, grouped into three high-level buckets:

      Current Offering
      Marketing Presence

      Each vendor evaluated also met the following criteria:

      Selected vendors must have $10 million in annual revenue from their listening offering or at least 100 active customers.
      At least 40% of the selected vendors’ customers must be $1 billion-plus companies — or they must have a minimum of 100 enterprise customers.
      No more than 40% of the vendor’s business can come from a single business line, such as public relations or market research.

      So if you are not massive as tool vendor in revenues etc, you are not in their list. Meaning: a new, small or starting vendor with the best possible tools will never be in their list.

      Those criteria are not always relevant to marketers or not always fair to the vendors. BIG is only good when smart, otherwise BIG might also mean slow and arrogant….

      Criteria used by SocialMedia8 are very different and more relevant to marketers, users and more fair to tool vendors..

      2 social analysts both used the exact same balance score card that also included 8 fixed selection criteria, like i.e.: interface, campaign set-up, customization, dashboard, price, service etc.

      Up to you what’s better for marketers or fair to tool providers.


  • Kiron Mair 17/07/2012, 11:35

    Hi there,

    I’m Kiron, UK Community Manager at Synthesio. We don’t recall anyone contacting us for a demo so don’t know how we could have ‘not made some of the criteria’…

    We’d love to be involved though – is this something you do yearly, or can we be included in this list?

    Please feel free to contact me about this.


    • Hi Kiron,

      Thanks for your reply. The tools were tested and reviewed by a large range of agencies, at real projects, not on a demo.

      Of course all vendors will be included in the list and invited to show their USP’s etc.

      The reviews will done by the same social analysts and a crowd sourced team of agency peers.

      Feedback to vendors will be shared based on a tool benchmark. But also with feedback what would be nice to have and must have next steps…

      The goal: 1 + 1 = 3 Better tools, is better for brands and better for agencies. And better for social as a whole and nicer to consumers in the end as well :-)



  • Jelle 17/07/2012, 13:44

    Check out this list of social media monitoring services ranked by popularity

  • Martin Kang 09/10/2012, 03:33

    Please also consider including SocialMotus. We’re a new, free social management tool platform for businesses and individuals. We’re building some innovative and powerful conversion tracking and social management features including priority messages inbox, targeted Twitter followers discovery, sales conversions by posts and much more.

    You can review it by signing up for free here or emailing me for more information.

  • Replise
    13/09/2013, 07:55


    we fro Replise ( would be very happy to participate in the next round. Our tool offers comprehensive monitoring and our analsyst team helps you with the intelligence part. Especially interesting for agencies might be our white label solutions. So we would be grateful to be in your list next time.



    • Hi Garbis

      Thanks for sharing. We have been thinking about launching a platform for it, where brands and agencies can find all the tools they need


  • Roberto Ceruti
    19/09/2013, 18:33

    What do you think about UberVU? Do you know it?