Be the first to know. Get our weekly newsletter.

newsletter_popup Join 25,000 of your peers. Get our stories delivered to your e-mail inbox every week.
Edit Interests

Articles Selected for You

No unread stories
 
ViralBlog Logo
Close this box

Sign-up to get the content you like


Our readers can personalize ViralBlog in Zite alike ways, and schedule e-mail alerts to get the most relevant answers to their specific questions.

Choose your sign-up method:

Could not connect to Twitter. Refresh the page or try again later.

 

By signing-up you agree upon our terms and conditions

 
12/03/2015 by
1672 views

Live Sports Broadcasting Is Coming To Snapchat

Snapchat is negotiating with sports leagues to bring live sports broadcasting to its sharing platform.

college-basketball-game-snapchat-ncaa-sports-broadcasting-marketing-content


The information comes from Digiday, which says it received word on the matter from “multiple media executives” that are familiar with the effort.

The mobile social network is currently trying to make deals with both broadcast networks and sports leagues to put live sports on its “Our Story” feature,.

Despite working with some broadcast networks, Snapchat is not planning to splice in game footage recorded by those networks.

Stories will remain entirely user-generated and curated by Snapchat’s own team, but now with the approval of the leagues and, when needed, the leagues’ broadcast partners.

snapchat-world-cup

The partnership will begin with the NCAA Final Four, the national championship of the major college basketball teams in the United States. Next to this, there are plans to expand it to other sporting events in the future.

Snapchat will monetize the NCAA stories by selling brand sponsorships for each of them. Revenues will be divided between Snapchat, the sports leagues, and broadcasters showing the games on TV.

My opinion?

I mentioned it before: social networks have the solution for the challenges many rights holders faces when it comes to sports content which are instantly uploaded illegally by users on social networks such as Vine and Dailymotion.

Therefore I believe it’s a missed opportunity that Snapchat won’t push any sports content next to the curated content from fans.

I strongly believe that fans prefer instantly content from right holders, with the best quality, instead of the poor quality content with a foreign voice overs and tons of crappy advertising and annotations.

On the other hand, James Gautrey, a technology analyst at Schroders, has ran the numbers once to see if Google could afford to buy up the rights to the English Premier League and show it for free with an ad-supported business model.

The brief answer is no. Or during least, not but charging users.

schroder-youtube-revenue-sports-broadcasting-content-comparison-research

According to Gautrey’s calculations, advertisers would have to compensate roughly 13 times as much if Google wanted to match Sky’s revenues on a per-game basis, but charging subscription fees.

I can imagine that a different kind of content deal, such as with just a few highlights per game, could be a much more result in a more attractive calculation.

Take Viralblog.com everywhere you go
Have an iPhone, iPhone Touch or iPad?  Download the ViralBlog.com app for iOS
Samsung or other Android mobile phone/tablet?  Download the ViralBlog.com app for Android

Follow ViralBlog on Twitter, LinkedIn, Facebook, Google+, Feedly.
Join us on TwitterLinkedInFacebookGoogle+RSS

About the Author
Laurens Bianchi is an online marketing professional from the Netherlands and has been blogging on ViralBlog since 2008. Laurens is the Founder of Share Force One, a content agency which is specialised in the sports, event and entertainment market. Follow him on Twitter or contact him on LinkedIn.

 

Follow Category?

Follow Author?

Laurens Bianchi

Follow Tags?

fanengagementFollowUnfollowncaaFollowUnfollowSnapchatFollowUnfollowsportsmarketingFollowUnfollow