Check-in With Air China At Selected Restaurants
To promote Air China in Sweden, and highlight the fact that it flies not only to China but to destinations throughout Asia, Air China have been using restaurant check-ins on Facebook in a cool concept.
The airline created partnerships with a number of popular Asian restaurants in Sweden, to act as ambassadors for Air China. At each restaurant guests were encouraged to check-in with Air China on Facebook as they sat down to eat.
Check-ins were displayed on a leaderboard on Facebook and every week those with the most votes won two tickets to China. The campaign garnered over 3000 Facebook ‘likes’ and reached over a million consumers.
Check the case in the video below:
Source: Creativity-Online.com
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The airlines are driven by innovation and doing cool stuff in social media.
KLM’s social seating will be pretty cool to:
http://www.viralblog.com/remarkable-gossip/will-airline-klm-launch-social-seating-in-2012/
Cheers
Interesting in the China Airline case is that they are activating their audience in restaurants, instread of the airport, in planes, etc.
Love the KLM strategy as well, they keep on surprising us