5 Mad Things In BIA/Kelsey’s Media Report
Just a couple of weeks ago BIA/Kelsey—a U.S. based marketing analysis firm – released a report that rippled through the advertising world.
The report prophecies a fundamental shift in everything from marketing metrics to customer engagement. Basically, it argues that the phone call will become the predominant force in the lead gen and marketing world. Why?
Because mobile marketing is freaking awesome.
Background to Keep in Mind
Google says that mobile search will surpass desktop search by the end of 2013. Google also says that 61% of mobile searches result in a phone call. Do the math. That means a lot more phone calls.
The 5 Stunners
1. The number of calls to U.S.-based businesses will increase by 107% in the next 17 months.
Yes, you read that correctly. BIA/Kelsey is literally saying that calls to businesses will more than double by the end of 2013. For instance, if you now receive 20calls a day, in 17 months you will be receiving 41 calls a day. This has massive implication for everything from staffing and support to call analytics and call tracking. (Hopefully this means great things for LogMyCalls).
2. “Mobile is about to unleash a massive increase in call-based advertising…which will be so vast that many established companies will scramble…”
Scramble is a fun sounding word isn’t it? Don’t you just love feeling like you’re scrambling at work?
Wrong. Scrambling is not fun.
But BIA/Kelsey’s point is well-made. Imagine a pizza place or tire shop suddenly receiving two times the number of calls. Imagine a tech company receiving twice the number of inbound calls. How do you answer those calls? How do you handle them effectively? (You better have a system in place that tracks phone close rates and can manage large volumes).
3. “Mobile call volumes will so profoundly change local advertising spend that Internet companies and marketers that cannot make the transition won’t even be remembered with the same disdain as the much-maligned print Yellow Pages.”
Wow.
This quote should send shivers down the spine of Internet marketing companies everywhere. Marketers need to be equipped to generate, track, and analyze calls in the same way they currently generate, track and analyze clicks. Marketers who fail to do this will find their company in deep water (or something else that is worse than water), and themselves out of a job.
4. 61% of SMBs rate inbound telephone calls as excellent leads. Only 28% of companies rate social media leads as excellent leads.
It isn’t all doom and gloom for marketers. Inbound phone calls convert 15 to 20 times more often than inbound web leads. If your company is prepared with a call analytics platform, this call revolution could be the best thing that ever happened to you.
5. U.S. Businesses will receive 70 billion calls from mobile devices by 2016. Today the number is 20 billion. By the end of 2013 81% of all the calls businesses receive will originate from mobile phones.
By this point, you get it. Your business will receive a lot more calls from mobile phones, and a lot more phone calls period.
But what does that mean?
Well, think about a mobile caller. They’re in a hurry. They’re driving, walking or watch TV. They need you to be quick, efficient and clear on the phone. You better have pricing information at the ready and you better have analytics data to track their location, their words and their actions after the call. You need to track call origination and call close rates. Mobile requires call data.
The phone calls are coming. Get ready.
Jason Wells is the CEO of ContactPoint. Their new product, LogMyCalls, represents the next generation of intelligent call tracking and marketing automation.
Prior to joining ContactPoint, Jason served as the Senior Vice President of Sony International, where he led the creation and international expansion of Sony’s mobile business line from London.
Jason has spoken on marketing topics at SES New York, SES Toronto, Ad Tech, Digital Hollywood, Nokia World, The Microsoft Partners Conference, CTIA and elsewhere. Jason holds an MBA from the Wharton School of Business at the University of Pennsylvania.
Guest Posts
Enjoyed the post and have different opinion or would You like to join ViralBlog?
We are looking for original articles that contain viral ideas and social trends relevant for CMOs at leading consumer brands. Let us know!
Related Stories
Follow Category?Mobile & Apps |
Follow Author?Jason Wells |
6 more
Follow Tags?bia kelseybia kelsey reportmobile call volumesmobile data |
Everything is very open and very clear explanation of issues. was truly information. Madridbet , madridbet giriş , madridbet güncel giriş , madridbet yeni giriş , madridbet giriş
Thank you great post. Hello Administ .Shellerim.org
Thank you for great article. Hello Administ .Shellerim.org
I really love to read such an excellent article. Helpful article. Hello Administ . Obesity treatment . Obesity treatment Turkey , Obesity treatment in Turkey Website: http://www.santenette.com
Thank you great posting about essential oil. Hello Administ . Obesity treatment , Obesity treatment Turkey , Obesity treatment in Turkey , http://www.santenette.com/
After all, what a great site and informative posts, I will upload inbound link – bookmark this web site? Regards, Reader. online ders al
I really love to read such an excellent article. Helpful article. Hello Administ . Website: http://www.santenette.com/
Good info. Lucky me I reach on your website by accident, I bookmarked it. Website: http://www.santenette.com/
Thank you for great information. Hello Administ . Website: Cami Halısı
Great post thank you. Hello Administ . Website: cami halısı istanbul
Great post thank you. Hello Administ .
Thank you for great information. Hello Administ .
Hello! I could have sworn I’ve been to this blog before but after browsing through some of the post I realized it’s new to me.
Nice article inspiring thanks. Hello Administ .
Hi, just required you to know I he added your site to my Google bookmarks due to your layout. But seriously, I believe your internet site has 1 in the freshest theme I??ve came across.
After all, what a great site and informative posts, I will upload inbound link – bookmark this web site? Regards, Reader.
Thank you for great information. Hello Administ .
Hello! I could have sworn I’ve been to this blog before but after browsing through some of the post I realized it’s new to me.
Good info. Lucky me I reach on your website by accident, I bookmarked it.
Everything is very open and very clear explanation of issues. was truly information.
Thank you for great content. Hello Administ. Website Giriş için Tiklatın : https://www.melekhali.com.tr/
Thank you great posting about essential oil. Hello Administ .
Thank you great post. Hello Administ .
Thank you for content. Area rugs and online home decor store. Hello Administ .
Hi, just required you to know I he added your site to my Google bookmarks due to your layout. But seriously, I believe your internet site has 1 in the freshest theme I??ve came across.
Thank you for content. Area rugs and online home decor store. Hello Administ .
I really love to read such an excellent article. Helpful article. Hello Administ .
Everything is very open and very clear explanation of issues. was truly information.
Thank you for great article. Hello Administ .
Thank you for content. Area rugs and online home decor store. Hello Administ .
I really love to read such an excellent article. Helpful article. Hello Administ . sollet sollet
I really love to read such an excellent article. Helpful article. Hello Administ . Website Giriş için Tiklatın : https://www.melekhali.com.tr/
After all, what a great site and informative posts, I will upload inbound link – bookmark this web site? Regards, Reader.
Thank you for great content. Hello Administ.
Thank you great posting about essential oil. Hello Administ .
Hello! I could have sworn I’ve been to this blog before but after browsing through some of the post I realized it’s new to me.
Thank you great posting about essential oil. Hello Administ . Website : https://www.saricahali.com.tr/
Thank you for content. Area rugs and online home decor store. Hello Administ . Website : https://www.saricahali.com.tr/
Good info. Lucky me I reach on your website by accident, I bookmarked it.
Thank you for great content. Hello Administ. solana wallet sollet
Thank you for great content. Hello Administ.
Nice article inspiring thanks. Hello Administ .
I really love to read such an excellent article. Helpful article. Hello Administ . casinolevant casinolevant
Thank you for great content. Hello Administ. venusbet venusbet
Hi, just required you to know I he added your site to my Google bookmarks due to your layout. But seriously, I believe your internet site has 1 in the freshest theme I??ve came across.
After all, what a great site and informative posts, I will upload inbound link – bookmark this web site? Regards, Reader.
Thank you for great content. Hello Administ. bahis forum bahis forum
Hi, just required you to know I he added your site to my Google bookmarks due to your layout. But seriously, I believe your internet site has 1 in the freshest theme I??ve came across.
Thank you for great article. Hello Administ . venusbet venusbet
After all, what a great site and informative posts, I will upload inbound link – bookmark this web site? Regards, Reader.
I really love to read such an excellent article. Helpful article. Hello Administ . venusbet venusbet
After all, what a great site and informative posts, I will upload inbound link – bookmark this web site? Regards, Reader.
Thank you for content. Area rugs and online home decor store. Hello Administ . hdxvipizle hdxvipizle
Thank you great post. Hello Administ .
Good info. Lucky me I reach on your website by accident, I bookmarked it. Website : https://www.saricahali.com.tr/
Thank you for great article. Hello Administ .Casibom Website Giriş : Casibom
Great post thank you. Hello Administ .
Everything is very open and very clear explanation of issues. was truly information. Website : https://www.saricahali.com.tr/
Thank you for great content. Hello Administ. Onwin , Onwin Giriş onwin
Everything is very open and very clear explanation of issues. was truly information. Casibom Website Giriş : Casibom
Good info. Lucky me I reach on your website by accident, I bookmarked it. Website : cami halısı
Thank you for great content. Hello Administ. Website : cami halısı
Hello! I could have sworn I’ve been to this blog before but after browsing through some of the post I realized it’s new to me. Website : cami halısı
Great post thank you. Hello Administ . Website : cami halısı
Hello! I could have sworn I’ve been to this blog before but after browsing through some of the post I realized it’s new to me. Casibom Website Giriş : Casibom
Hi, just required you to know I he added your site to my Google bookmarks due to your layout. But seriously, I believe your internet site has 1 in the freshest theme I??ve came across.Onwin Giriş Website: onwin
Thank you for great article. Hello Administ .
Great post thank you. Hello Administ .
I really love to read such an excellent article. Helpful article. Hello Administ . Onwin Giriş Website: onwin
I really love to read such an excellent article. Helpful article. Hello Administ .
Nice article inspiring thanks. Hello Administ .
Good info. Lucky me I reach on your website by accident, I bookmarked it.
After all, what a great site and informative posts, I will upload inbound link – bookmark this web site? Regards, Reader. Website : cami halısı
Thank you for content. Area rugs and online home decor store. Hello Administ . Website : cami halısı
Good info. Lucky me I reach on your website by accident, I bookmarked it.
Thank you for great content. Hello Administ.
Thank you great post. Hello Administ .Onwin Giriş için Tıklayın onwin
Hi, just required you to know I he added your site to my Google bookmarks due to your layout. But seriously, I believe your internet site has 1 in the freshest theme I??ve came across. Websiteye Giriş için Tıklayın. a href=”https://cutt.ly/SahabetSosyal/” title=”Sahabet” rel=”dofollow”>Sahabet
I really love to read such an excellent article. Helpful article. Hello Administ . Websiteye Giriş için Tıklayın. a href=”https://cutt.ly/SahabetSosyal/” title=”Sahabet” rel=”dofollow”>Sahabet
Hi, just required you to know I he added your site to my Google bookmarks due to your layout. But seriously, I believe your internet site has 1 in the freshest theme I??ve came across.Onwin Giriş için Tıklayın onwin
Good info. Lucky me I reach on your website by accident, I bookmarked it. Onwin Giriş için Tıklayın onwin
Thank you for great information. Hello Administ . Onwin Giriş için Tıklayın onwin
Hello! I could have sworn I’ve been to this blog before but after browsing through some of the post I realized it’s new to me. Websiteye Giriş için Tıklayın. a href=”https://cutt.ly/SahabetSosyal/” title=”Sahabet” rel=”dofollow”>Sahabet
Good info. Lucky me I reach on your website by accident, I bookmarked it. Website Giriş için Tıklayın: tipobet
Nice article inspiring thanks. Hello Administ . Website Giriş için Tıklayın. Starzbet
After all, what a great site and informative posts, I will upload inbound link – bookmark this web site? Regards, Reader. Websiteye Giriş için Tıklayın. a href=”https://cutt.ly/SahabetSosyal/” title=”Sahabet” rel=”dofollow”>Sahabet
Hi, just required you to know I he added your site to my Google bookmarks due to your layout. But seriously, I believe your internet site has 1 in the freshest theme I??ve came across.Website Giriş için Tıklayın: tipobet
Thank you for great content. Hello Administ. Website Giriş için Tıklayın. Starzbet
Hi, just required you to know I he added your site to my Google bookmarks due to your layout. But seriously, I believe your internet site has 1 in the freshest theme I??ve came across. Website Giriş için Tıklayın. Starzbet
Thank you great post. Hello Administ .Websiteye Giriş için Tıklayın. a href=”https://cutt.ly/SahabetSosyal/” title=”Sahabet” rel=”dofollow”>Sahabet
Great post thank you. Hello Administ . Website Giriş için Tıklayın: tipobet
I really love to read such an excellent article. Helpful article. Hello Administ . Website Giriş için Tıklayın: tipobet
Thank you for great article. Hello Administ .Websiteye Giriş için Tıklayın. a href=”https://cutt.ly/SahabetSosyal/” title=”Sahabet” rel=”dofollow”>Sahabet
Good info. Lucky me I reach on your website by accident, I bookmarked it. Website Giriş için Tıklayın. Starzbet
Thank you for great information. Hello Administ . Websiteye Giriş için Tıklayın. a href=”https://cutt.ly/SahabetSosyal/” title=”Sahabet” rel=”dofollow”>Sahabet
Nice article inspiring thanks. Hello Administ . Onwin Giriş için Tıklayın onwin
Thank you great posting about essential oil. Hello Administ . Website Giriş için Tıklayın. Starzbet
Thank you for great content. Hello Administ. Websiteye Giriş için Tıklayın. a href=”https://cutt.ly/SahabetSosyal/” title=”Sahabet” rel=”dofollow”>Sahabet
Thank you great posting about essential oil. Hello Administ . Website Giriş için Tıklayın: tipobet
Thank you for great content. Hello Administ. Onwin Giriş için Tıklayın onwin
Thank you for great content. Hello Administ. Website Giriş için Tıklayın: tipobet
Thank you for great information. Hello Administ . Website Giriş için Tıklayın: tipobet
Thank you for content. Area rugs and online home decor store. Hello Administ . Website Giriş için Tıklayın: tipobet
Hello! I could have sworn I’ve been to this blog before but after browsing through some of the post I realized it’s new to me. Website Giriş için Tıklayın. Starzbet
After all, what a great site and informative posts, I will upload inbound link – bookmark this web site? Regards, Reader. Website Giriş için Tıklayın. Starzbet
Nice article inspiring thanks. Hello Administ . Website Giriş için Tıklayın: tipobet
Hello! I could have sworn I’ve been to this blog before but after browsing through some of the post I realized it’s new to me.Website Giriş için Tıklayın: tipobet
Thank you for great article. Hello Administ .Website Giriş için Tıklayın. Starzbet
Great post thank you. Hello Administ . Website Giriş için Tıklayın. Starzbet
Thank you for great article. Hello Administ .Website Giriş için Tıklayın: tipobet
Thank you for great information. Hello Administ . Website Giriş için Tıklayın: tipobet
Hello, I’d appreciate it if you could review and approve my blog post. Thanks a lot.
faffbet giriş
Hello! I could have sworn I’ve been to this blog before but after browsing through some of the post I realized it’s new to me.
Hi, just required you to know I he added your site to my Google bookmarks due to your layout. But seriously, I believe your internet site has 1 in the freshest theme I??ve came across.
Thank you for great information. Hello Administ .
Thank you for great article. Hello Administ .
Hi, just required you to know I he added your site to my Google bookmarks due to your layout. But seriously, I believe your internet site has 1 in the freshest theme I??ve came across.
Thank you for great article. Hello Administ .
Everything is very open and very clear explanation of issues. was truly information.
Thank you for content. Area rugs and online home decor store. Hello Administ .
Matadorbet
Everything is very open and very clear explanation of issues. was truly information.Website Giri� i�in T�klay�n: Bahisal Giri�
Thank you for content. Area rugs and online home decor store. Hello Administ . Website Giriş için Tıklayın: bahiscom
I really love to read such an excellent article. Helpful article. Hello Administ . Website Giriş için Tıklayın: jojobet