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17/05/2008 by
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Audi A6: Great Performance & Digitally Yours

Audi is an innovative car brand. But now Audi is taking it’s digital performance to the next level with the new Audi A6 micro site.

The site was created by BBH and GT. And you should really have a close look; the video experience of this site is very cool.

Also the design, interface and audio are integrated in a very nice way here. I really think many car brand managers should take a look at Audi.

This is how an innovative brand with ambition must reveal itself online.

And too many car brands tear apart their innovative brand image by launching cheap, ugly, old fashioned and uninspired websites. Image goes further than launching a nice product gentlemen.

It’s also how you present and wrap it. And Audi seems to be digitally yours?

Having said digitally yours, I’m still more impressed by Jeep’s social media strategy!

 

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Igor Beuker
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