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07/03/2010 by

Philips Cinema Presents Parallel Lines

Last year, Philips stunned us with the short film Caroussel. Now Philips Cinema is releasing a new campaign: Parallel lines:

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The video is a teaser film for the upcoming campaign, which will launch at April 7th. Philips invited five directors from the Ridley Scott Association to create five short films in different genres: drama, action, animation, science fiction and thriller.

Before the premiere of the films, Fans of Philips Cinemas Facebook page will get an exclusive pre-release screening of one the 5 films. Up until, Philips is building up the campaign at their Facebook page. By becoming a fan people can get access to insight information, behind the scenes insights and clues for hidden scenes.

The new Pararell Lines campaign is created by DDB London, Interactive Agency Tribal DDB and the films are produced by RSA.

Characteristic in experiencing the cinematic feature of the Philips Cinema 21:9 televisions, is the ‘Ambiplayer’; the online media player that allows viewers to switch between cinematic and wide screen and to turn the Ambilight feature on or off. And it allows viewers to see how Philips can create cinematic experiences in your own living room. I already RSVP’ed to the pre-release on Facebook. How about you?

Source: Buzzing Bees


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