Be the first to know. Get our weekly newsletter.

newsletter_popup Join 25,000 of your peers. Get our stories delivered to your e-mail inbox every week.
Edit Interests

Articles Selected for You

No unread stories
ViralBlog Logo
Close this box

Sign-up to get the content you like

Our readers can personalize ViralBlog in Zite alike ways, and schedule e-mail alerts to get the most relevant answers to their specific questions.

Choose your sign-up method:

Could not connect to Twitter. Refresh the page or try again later.


By signing-up you agree upon our terms and conditions

02/08/2011 by

Samsung Puts The S II Test

This summer Samsung Mobile launched their new phone, the Galaxy S II. To promote their phone Samsung started an online activation campaign in which they challenge the Dutch to put the S II to the test. Is the phone really as good as Samsung states it is?  Is it really that thin? Is the processor that extraordinary fast?

YouTube Preview Image

The campaign is called Project: S2theTest and via social media and a website people can submit  their challenges. With this campaign  Samsung has clearly puts their (potential) customers in the drivers seat.

The idea of the campaign is that customer sent in their challenge and if their challenge gets picked out by the jury, then Samsung will execute it. Not important to forget is that the winning customer also receives an Galaxy SII.

In the first few weeks of the campaign nearly a 1000 challenges where sent in through Facebook, Twitter and the campaign site,

YouTube Preview Image

The challenges do not only create engagement and new Facebook and Twitter fans, it also provides Samsung with great new insights about the whishes of their customers concerning mobile phones.

The campaign has been running for only a couple of weeks. In the next phase they have asked influential Dutch bloggers to work with them on the execution of the challenges.


Follow Category?

Follow Author?

Paul Braat
3 more

Follow Tags?

GalaxyFollowUnfollownlsamsungmobileFollowUnfollowS IIFollowUnfollowS2FollowUnfollows2thetestFollowUnfollowsamsungFollowUnfollowsamsung mobileFollowUnfollow