Samsung Puts The S II Test
This summer Samsung Mobile launched their new phone, the Galaxy S II. To promote their phone Samsung started an online activation campaign in which they challenge the Dutch to put the S II to the test. Is the phone really as good as Samsung states it is? Is it really that thin? Is the processor that extraordinary fast?
The campaign is called Project: S2theTest and via social media and a website people can submit their challenges. With this campaign Samsung has clearly puts their (potential) customers in the drivers seat.
The idea of the campaign is that customer sent in their challenge and if their challenge gets picked out by the jury, then Samsung will execute it. Not important to forget is that the winning customer also receives an Galaxy SII.
The challenges do not only create engagement and new Facebook and Twitter fans, it also provides Samsung with great new insights about the whishes of their customers concerning mobile phones.
The campaign has been running for only a couple of weeks. In the next phase they have asked influential Dutch bloggers to work with them on the execution of the challenges.