Universal McCann Launches Wave 4 Report
Universal McCann yearly launches its report on (social) media usage worldwide. This annual report has become quiet popular among agencies in the media industrie. Recently Universal McCann launched its fourth rapport, Wave 4. The report is filled with global statistics with a focus on the USA, UK, Germany, Korea, Brazil, India and China.
In this report Universal reveals some great insights in the differences between several countries and the overall growth of social media usage.
For this research Universal questioned 22,729 active internet users in 38 countries between November 2008 and March 2009 for Wave 4, making it the largest global analysis of social media usage. The overall growth is significant, showing in the image below.
Active internet users create a profile on my social network
A great insight from the report is that consumers aren’t really cutting back on blogging or sharing images, it’s just that they are increasingly opting to do ittheir social network page via rather than the likes of Flickr and Blogger.
Growth over years, click to enlarge
Other key statistics from the report are:
- The total estimated global active internet audience is now 625 million.
- Mobile internet usage has now reached nearly a fifth of all active internet users. Seventeen percent now access internet on the move as well as at home, work or college.
- Widgets continue to thrive with 34% of social network users installing them for their own use and 24% installing them to impress visitors to their profile page
Internet usage per country, click to enlarge
Universal McCann has included its own 10-step program for successful social media:
- Listen to/observe what the target audience is doing in social media
- Create a “social object” that is relevant to the brand and of genuine interest
- Segment the target into tribes. Give them something they can join.
- Allow them to engage via their preferred platform of choice—create multiple interfaces to your community
- Make the experience better when shared
- Optimize your content for sharing—particularly via newsfeeds and Twitter
- Use paid-for media to get the ball rolling
- Take advantage of extreme targeting offered by social networks
- Make sure you have the resources to manage your community management and refresh the content.
- Track the results and optimize where necessary
View the report on the slideshare presentation above or download the document on the Universal McCann Wave 4 page.
Related Stories
Follow Category?Research & Cases |
Follow Author?Matthijs Roumen |
8 more
Follow Tags?brazilchinagermanyIndia |
Nice article inspiring thanks. Hello Administ . Madridbet , madridbet giriş , madridbet güncel giriş , madridbet yeni giriş , madridbet giriş
Thank you for great content. Hello Administ. Shellerim.org
Thank you great post. Hello Administ .Shellerim.org
Thank you for great article. Hello Administ .Obesity treatment . Obesity treatment Turkey , Obesity treatment in Turkey Website: http://www.santenette.com
Good info. Lucky me I reach on your website by accident, I bookmarked it. Obesity treatment , Obesity treatment Turkey , Obesity treatment in Turkey , http://www.santenette.com/
Hi, just required you to know I he added your site to my Google bookmarks due to your layout. But seriously, I believe your internet site has 1 in the freshest theme I??ve came across. online matematik dersi al
Thank you great post. Hello Administ . Website: cami halısı istanbul
Everything is very open and very clear explanation of issues. was truly information. Website: cami halısı istanbul
Nice article inspiring thanks. Hello Administ . Website: cami halısı istanbul
After all, what a great site and informative posts, I will upload inbound link – bookmark this web site? Regards, Reader.
Thank you for great content. Hello Administ.
Thank you for content. Area rugs and online home decor store. Hello Administ .
Thank you great post. Hello Administ .
Nice article inspiring thanks. Hello Administ .
Hi, just required you to know I he added your site to my Google bookmarks due to your layout. But seriously, I believe your internet site has 1 in the freshest theme I??ve came across.
Thank you great posting about essential oil. Hello Administ .
Everything is very open and very clear explanation of issues. was truly information.
Thank you for great information. Hello Administ . Website : https://www.saricahali.com.tr/
Thank you for great information. Hello Administ .
Great post thank you. Hello Administ .
Everything is very open and very clear explanation of issues. was truly information.
Great post thank you. Hello Administ .
Hi, just required you to know I he added your site to my Google bookmarks due to your layout. But seriously, I believe your internet site has 1 in the freshest theme I??ve came across.
I really love to read such an excellent article. Helpful article. Hello Administ .
Thank you great posting about essential oil. Hello Administ .
Thank you for content. Area rugs and online home decor store. Hello Administ .
Hi, just required you to know I he added your site to my Google bookmarks due to your layout. But seriously, I believe your internet site has 1 in the freshest theme I??ve came across.
Thank you great post. Hello Administ .
Hi, just required you to know I he added your site to my Google bookmarks due to your layout. But seriously, I believe your internet site has 1 in the freshest theme I??ve came across. Website : https://www.saricahali.com.tr/
Great post thank you. Hello Administ . Website : https://www.saricahali.com.tr/
Thank you for great content. Hello Administ.
Great post thank you. Hello Administ . casinolevant casinolevant
Thank you great posting about essential oil. Hello Administ . venusbet venusbet
Good info. Lucky me I reach on your website by accident, I bookmarked it.
Everything is very open and very clear explanation of issues. was truly information.
Hello! I could have sworn I’ve been to this blog before but after browsing through some of the post I realized it’s new to me.
After all, what a great site and informative posts, I will upload inbound link – bookmark this web site? Regards, Reader.
Thank you great posting about essential oil. Hello Administ . Casibom Website Giriş : Casibom
Good info. Lucky me I reach on your website by accident, I bookmarked it.
Nice article inspiring thanks. Hello Administ . Casibom Website Giriş : Casibom
Nice article inspiring thanks. Hello Administ . Website : https://www.saricahali.com.tr/
Hello! I could have sworn I’ve been to this blog before but after browsing through some of the post I realized it’s new to me. Website : cami halısı
Thank you for great article. Hello Administ .
Thank you for great article. Hello Administ . Onwin , Onwin Giriş onwin
Hello! I could have sworn I’ve been to this blog before but after browsing through some of the post I realized it’s new to me. Onwin , Onwin Giriş onwin
Thank you for great article. Hello Administ .Website : https://www.saricahali.com.tr/
Good info. Lucky me I reach on your website by accident, I bookmarked it. Casibom Website Giriş : Casibom
Good info. Lucky me I reach on your website by accident, I bookmarked it. Website : https://www.saricahali.com.tr/
Hi, just required you to know I he added your site to my Google bookmarks due to your layout. But seriously, I believe your internet site has 1 in the freshest theme I??ve came across. Casibom Website Giriş : Casibom
Great post thank you. Hello Administ . Website : cami halısı
Thank you for great article. Hello Administ . Website : cami halısı
Thank you great post. Hello Administ . Website : cami halısı
I really love to read such an excellent article. Helpful article. Hello Administ . Onwin , Onwin Giriş onwin
Hi, just required you to know I he added your site to my Google bookmarks due to your layout. But seriously, I believe your internet site has 1 in the freshest theme I??ve came across. Website : cami halısı
Great post thank you. Hello Administ . Onwin Giriş Website: onwin
Everything is very open and very clear explanation of issues. was truly information.Onwin Giriş Website: onwin
Great post thank you. Hello Administ .
Thank you for great article. Hello Administ .
Nice article inspiring thanks. Hello Administ .
Thank you for content. Area rugs and online home decor store. Hello Administ .
Nice article inspiring thanks. Hello Administ .
Hello! I could have sworn I’ve been to this blog before but after browsing through some of the post I realized it’s new to me.
Thank you for content. Area rugs and online home decor store. Hello Administ . Website : cami halısı
I really love to read such an excellent article. Helpful article. Hello Administ .
Thank you for great information. Hello Administ .
Thank you for great content. Hello Administ. Diyarbet
Thank you for great information. Hello Administ . Onwin Giriş için Tıklayın onwin
Everything is very open and very clear explanation of issues. was truly information. Websiteye Giriş için Tıklayın. a href=”https://cutt.ly/SahabetSosyal/” title=”Sahabet” rel=”dofollow”>Sahabet
Great post thank you. Hello Administ . Websiteye Giriş için Tıklayın. a href=”https://cutt.ly/SahabetSosyal/” title=”Sahabet” rel=”dofollow”>Sahabet
Thank you for great information. Hello Administ . Website Giriş için Tıklayın: tipobet
Hi, just required you to know I he added your site to my Google bookmarks due to your layout. But seriously, I believe your internet site has 1 in the freshest theme I??ve came across.Onwin Giriş için Tıklayın onwin
Thank you for great content. Hello Administ. Website Giriş için Tıklayın. Starzbet
Thank you great posting about essential oil. Hello Administ . Website Giriş için Tıklayın: tipobet
Thank you for great content. Hello Administ. Websiteye Giriş için Tıklayın. a href=”https://cutt.ly/SahabetSosyal/” title=”Sahabet” rel=”dofollow”>Sahabet
Everything is very open and very clear explanation of issues. was truly information.Website Giriş için Tıklayın: tipobet
Good info. Lucky me I reach on your website by accident, I bookmarked it. Websiteye Giriş için Tıklayın. a href=”https://cutt.ly/SahabetSosyal/” title=”Sahabet” rel=”dofollow”>Sahabet
I really love to read such an excellent article. Helpful article. Hello Administ . Onwin Giriş için Tıklayın onwin
Thank you for great information. Hello Administ . Website Giriş için Tıklayın. Starzbet
Thank you great post. Hello Administ .Onwin Giriş için Tıklayın onwin
Hello! I could have sworn I’ve been to this blog before but after browsing through some of the post I realized it’s new to me.Onwin Giriş için Tıklayın onwin
Hello! I could have sworn I’ve been to this blog before but after browsing through some of the post I realized it’s new to me. Websiteye Giriş için Tıklayın. a href=”https://cutt.ly/SahabetSosyal/” title=”Sahabet” rel=”dofollow”>Sahabet
Thank you great post. Hello Administ .Website Giriş için Tıklayın: tipobet
Thank you for content. Area rugs and online home decor store. Hello Administ . Website Giriş için Tıklayın: tipobet
I really love to read such an excellent article. Helpful article. Hello Administ . Website Giriş için Tıklayın: tipobet
Hi, just required you to know I he added your site to my Google bookmarks due to your layout. But seriously, I believe your internet site has 1 in the freshest theme I??ve came across.Website Giriş için Tıklayın: tipobet
Good info. Lucky me I reach on your website by accident, I bookmarked it. Website Giriş için Tıklayın. Starzbet
Good info. Lucky me I reach on your website by accident, I bookmarked it. Website Giriş için Tıklayın: tipobet
Hi, just required you to know I he added your site to my Google bookmarks due to your layout. But seriously, I believe your internet site has 1 in the freshest theme I??ve came across. Websiteye Giriş için Tıklayın. a href=”https://cutt.ly/SahabetSosyal/” title=”Sahabet” rel=”dofollow”>Sahabet
Everything is very open and very clear explanation of issues. was truly information. Website Giriş için Tıklayın. Starzbet
After all, what a great site and informative posts, I will upload inbound link – bookmark this web site? Regards, Reader.Website Giriş için Tıklayın: tipobet
Hello, I’m submitting my blog post for your review and approval. Looking forward to your feedback.
After all, what a great site and informative posts, I will upload inbound link – bookmark this web site? Regards, Reader.
Thank you great post. Hello Administ .
Good info. Lucky me I reach on your website by accident, I bookmarked it.
Thank you great posting about essential oil. Hello Administ .
I really love to read such an excellent article. Helpful article. Hello Administ . hdxvipizle hdxvipizle
Thank you for great information. Hello Administ . venusbet venusbet
Everything is very open and very clear explanation of issues. was truly information. venusbet deneme bonusu veren siteler
Thank you great posting about essential oil. Hello Administ . jojobet jojobet
Hi, just required you to know I he added your site to my Google bookmarks due to your layout. But seriously, I believe your internet site has 1 in the freshest theme I??ve came across.
Thank you for great article. Hello Administ .
After all, what a great site and informative posts, I will upload inbound link – bookmark this web site? Regards, Reader.
Thank you great posting about essential oil. Hello Administ .
Great post thank you. Hello Administ .
Thank you for great information. Hello Administ .
Thank you for great content. Hello Administ.
Thank you for great content. Hello Administ.
Hello! I could have sworn I’ve been to this blog before but after browsing through some of the post I realized it’s new to me.
Thank you great posting about essential oil. Hello Administ . bahiscom bahiscom
Thank you for great article. Hello Administ .
holiganbet
Everything is very open and very clear explanation of issues. was truly information.Website Giriş için Tıklayın: jojobet
Hi, just required you to know I he added your site to my Google bookmarks due to your layout. But seriously, I believe your internet site has 1 in the freshest theme I??ve came across.Website Giriş için Tıklayın: jojobet