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07/05/2013 by

Swedish Radio Launches Cool Second Screen Campaign

Swedish Radio launches a pretty cool second screen campaign to get their programs shared. Brands and broadcasters, learn more about social Radio and social TV here.

Brands and broadcasters, learn more about <strong>social Radio</strong> and <strong>social TV</strong> at ViralBlog

The new interactive radio player from Swedish Radio allows people using desktops, tablets and smartphones to interact with their favorite radio show.

And, true fans of Swedish Radio’s 4 channels can share programs they like with their peers in many ways.

Radio on the Second Screen?

Well I agree, radio on a (second) screen might sound a little weird. But not if you are a non-linear mind.

For example, the interactive player allows users to add images and videos to one big radio timeline, for everyone else to discover and ultimately share.

For brands, broadcasters and publishers, watch this video to get the full idea. You will love it.

Cool stuff, right?

The Future of Broadcasting?

We have seen the success of web radio, internet radio, and social radio. Radio will become an interactive and more social medium than ever before due to technology.

We have seen the transformation of old record label pluggers from the music industry towards new skool buzz builders, seeders and social media specialists.

On TV P&G invented the soap half a decade ago.

The medium television did not change much in about 60 years. Until social media and technology made lazy couch potatoes suddenly interactive, lean forward and sharing viewers.

But we have been predicting the re-evolution of the medium Television here plenty of times.

I suggest you read our story and see the SlideShare PPT inside: Addressable TV: Re-evolution Of The Medium Television.

Or this story about CBS called Social TV: Hawaii Five-0 Viewers Can Choose TV Ending

My Opinion?
Clever and cool stuff Swedish Radio.

Well done by the guys from Forsman & Bodenfors.

The re-evolution of Radio and TV has just started. Disruption ain’t over yet, it has just started.

We will see more surprising “outsiders” disrupting the broadcasting and publishing marketplace.

I am convinced that even more media-companies will be masquerading as technology companies in the near future.

What About You?
How do you rate the Swedish Radio campaign? What impact will technology have on broadcasting or publishing? Our readers would love to read your opinion.

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About the Author
Igor Beuker was CMO at 3 listed companies, chairman at the IAB, jury member at Webby, AMMA and Esprix awards, founder of 3 digital agencies (sold to WPP) and global chief social officer at Mindshare. Now he is freejack consultant and still a sought after keynote speaker.


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