Be the first to know. Get our weekly newsletter.

newsletter_popup Join 25,000 of your peers. Get our stories delivered to your e-mail inbox every week.
Edit Interests

Articles Selected for You

No unread stories
ViralBlog Logo
Close this box

Sign-up to get the content you like

Our readers can personalize ViralBlog in Zite alike ways, and schedule e-mail alerts to get the most relevant answers to their specific questions.

Choose your sign-up method:

Could not connect to Twitter. Refresh the page or try again later.


By signing-up you agree upon our terms and conditions

13/12/2012 by

Nike Announces Nike+ Accelerator Program

Nike has announced its first Nike+ Accelerator program, aimed at cultivating companies interested in leveraging Nike+ technology.

Nike has teamed up with TechStars for the program. TechStars provides seed funding from over 75 top venture capital firms and angel investors. Nike+ Accelerator will host 10 companies for a three-month, mentor-driven acceleration program.

The API and the mobile SDK will be launched in March 2013. But this won’t be publicly published. Nike will only share its technology to a small, selected group of of software developers. Which companies that will be

Nike says the Nike+ Accelerator will accept applications from ‘companies aiming to use Nike+ technology to create products and services that will inspire athletes across a broad range of activity and health goals including training, coaching, gaming, data visualization and quantified self’.

The program kicks off mid-March 2013 and will last three months, with the accelerator located just outside Nike’s World Headquarters in Portland, Oregon.

Mentors like Nike’s Vice President of Digital Sport Stefan Olander, TechStars founder David Cohen, and Foursquare co-founder Naveen Selvadurai will guide 10 companies in creating products using the Nike+ API and SDK. Obviously, almost all of these products will be focused on physical training, coaching, exercise and sports in general.

Applications are due on February 3, and can be found here. Looking for some inspiration? Check out Nike’s most recent development of their own technology: FuelBand

YouTube Preview Image

My opinion?
The Nike+ Accelerator is a real win for consumers who own the Nike+ FuelBand or other Nike+ products. These products will become even cooler for your fitness-tracking goals when the inventors of the Nike-connected gadgets roll out their ideas.

Nike already has created a great community for its Nike+ products, this collaboration can bring the community even to a much higher level.

What about you?
Do you use any of the Nike+ products? And if so, what would you like to see your fitness-tracking gadgets be able to do?

Follow & Share
Read more about Nike+ and other smart ways of advocay marketing. Also check Grab our RSS Feed or join our Facebook movement.

About the author
Laurens Bianchi is an online marketing professional from the Netherlands and has been blogging on ViralBlog since 2008. Currently Laurens is a Managing Partner and Commercial Director at ICON&Co and Social Media Consultant for the Royal Dutch Football Association.


Follow Category?

Follow Author?

Laurens Bianchi
4 more

Follow Tags?

accelerator programFollowUnfollowinnovationFollowUnfollowleisureFollowUnfollownikeFollowUnfollowrunningFollowUnfollowsportsFollowUnfollowtechnologyFollowUnfollowtrendsFollowUnfollow

Comments (5)

  • spam 12/10/2023, 04:10 spam website in world thank you

  • spam 13/10/2023, 03:12

    Among millions of websites around the world, I am the king

  • google 17/12/2023, 12:46

    Google is google

  • sex 17/12/2023, 19:37 Under the moonlight, whispers of the wind tell tales of forgotten dreams

  • spam website 24/12/2023, 19:49 It broadcasts matches unlimitedly without violating copyrights