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05/10/2007 by

Viral Friday: Dove Onslaught

Viral Friday is the weekly viral video chart of ViralBlog, showing the 10 most popular viral videos, commercials or user-generated videos, carefully selected and ranked by popularity, viral impact & spread.

This week’s Viral Friday #1 position goes to Dove’s Onslaught. The video (made by Ogilvy Toronto) released last week and is the follow-up to the very successful 2006 Dove Evolution viral, which has about 5 million YouTube views and won two Grand Prix awards. The runner up spot is for Webcam Break Up. Pandemic Labs is a new viral marketing agency from Weston, Massachusetts. To introduce themselves to the world they made a very successful viral video in which we see an American teenager taking revenge on her boyfriend. The ‘Free Burma’ video completes this weeks top 3. Over 5.500 bloggers from at least 45 different countries participated in this cyberprotest against the military regime in Burma by placing a ‘Free Burma’ banner on their blog.

Do you want to see this weeks list from 1 to 10? Go on then, and have a look! We’d like to hear your opinion about this weeks virals. Have fun!

1. Dove Onslaught

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This week Dove and Ogilvy released a new viral video called Onslaught. It’s the follow-up to the highly successful Evolution video; winner of two Grand Prix awards, about 5 million YouTube views and numerous imitations. Onslaught is a short film in which a young girl gets blasted with hundreds of images of female perfection, drawing attention to the need for a wider definition of beauty in society. (Source: adfreak)

2. Webcam Break Up

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Pandemic Labs is a new viral marketing agency from Weston, Massachusetts. To make themselves known in the viral world they made this very successful viral video. In the video, which has about 1.5 million views on Break, we see an American teenager telling her boyfriend she’s going to play for the other team. Revenge can be cold… And so hot at the same time!

3. Free Burma!

Over 5.500 bloggers from over 45 different countries participated in a cyberprotest against the military regime in Burma by placing a ‘Free Burma’ banner on their blog. The plan for this internet protest originated in Germany and spread around the world in no time. Despite the success the bloggers never got any support from authority sites as BoingBoing and digg. Right now, the tag “Free Burma” is the “Hottest Topic” on Technorati. (Source: Volkskrant)

4. Sony Bravia: Play Doh

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Yesterday Sony and Fallon launched a new (stop-motion) commercial, called Play-Doh, for Sony Bravia, supported by Rolling Stone’s ‘She’s a Rainbow’. This third Bravia commercial takes place in New York. 198 60 cm tall rabbits, one 9 meters tall rabbit, 40 animators, 6 camera’s and 100.000 ‘stills’ were needed to make this 60 second commercial. (Source: Marketingfacts)

5. Explosion at Royal Palace in Brussels

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A huge explosion in front of the royal palace in Brussels. That’s exactly what we see in this spectacular video, posted on YouTube last Monday. Its very obvious this is a hoax, but the meaning of it remains unclear. More footage on YouTube. (Source: DeMorgen)

6. Mystress Holidays: Strip

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Advertising agency Saatchi&Saatchi Rome made 2 viral video’s for Mystress Holidays: Strip (which was filmed with an office spycam) and Snowboard.

7. Go Greener

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Glue London produced a series of viral video’s to promote Virgin Trains “Go Greener” campaign. The video’s can only be viewed online. This campaign was made to persuade the British consumer to choose for a climate neutral alternative: the train.

8. Hugo Boss: Human Nature

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Fashion house Hugo Boss releases two new perfumes: ‘Hugo XX’ (for her) and ‘Hugo XY’ (for him). To promote the fragrances the German based company resealed a funny, 3 minute lasting mini-documentary/internetcommercial. The documentary is part of the TV show ‘Human Nature’. (Source: Reclamewereld)

9. BBH: Graduate Recruitment

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Advertising acency Bartle Bogle Hegarty (BBH) London is seeking for graduates and made this funny recruitment viral. “What do we want to do when we grow up?” asks the teacher. “I want a cool job”, answers self-assured Charlie. And that’s not all Charlie wishes for… he want lots more and more and more. (Source: Adfoblog)

10. War brings War


PeaceReporter is an online newspaper and editorial agency, born out of an idea shared by new agency MISNA (Missionary Service News Agency) and humanitarian association Emergency. In this humorous video we see a dog bringing war back to the soldier. (Source: IPUB)


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