We’ve all seen the Facebook movie teaser trailer and the full trailer. Since then, two beautiful spoofs hit the web. Last friday we’ve already discussed the trailer of YouTube in Viral Friday. Now we’d like to show you the Twitter movie trailer.
As expected, the video turned out to be highly viral. Within a week the video received over 400.000 views. Continue reading for statistics and the other videos.
Last year Diesel kicked of the Be Stupid campaign. With this campaign, they creating a hook for creativity in controversial advertisement. Diesel Germany took this opportunity to create a highly remarkable offline event: Facepark.
What would happen if you took all the possible interactions of a highly successful platform such as Facebook into the real world? Continue reading for the video and insights.
What could be more real then the voice of the crowd, discovering your country at this very moment? That should have been the exact thoughts of the marketing agency of the Canadian Tourism Commission. To capture the thoughts and expression of foreign country visitors, they used Twitter and placed the tweets on large interactive murals in New York, Los Angeles and Chicago for promotion.
Continue reading for the case video and more.
Volkswagen Sweden created one hell of a viral campaign with The Fun Theory last year in September. The agency of Volkswagen Germany got inspired and created a series of viral videos for their client, the Volkswagen Speed Lane series.
A highly remarkable campaign, even though the video above reminds me a lot of this Dutch Chocomel campaign. Continue reading for the other videos of Volkswagen Fast Lane.
I personally tend to dislike checklists, published over blogs that add up numbers of actions which are clearly pulled together to form an unthoughtful list. This checklist from LukeW is different. It’s a list that looks like it has been thought through over and over again to not miss out any points when it comes to engaging users in your social platform. The author itself calls it a high-level checklist for social web applications.
whether its about the most basic elements to social motivational factors, this list of LukeW has them all. Read on after the fold.
Diesel created an interactive installation in a Diesel Store in Spain, allowing users to share the moment of buying with their Facebook friends while being in the offline store. With the installation, consumers are able to make pictures and publish them directly on to their very own Facebook account, using Facebook Connect in the store to log in safely.
I think its a nice twist to bring the offline world a bit closer to the online world and to serve the consumers who don’t have smartphones and share their recently bought items online anyway. What do you think of this installation?
Via: Frank-ly, Adsoftheworld.
Infographics are here to stay. Capturing lots of data and info in one image can be seen as a new trend. Over time I’ve seen lots of high quality infographics that spread on the web like good viral assets. This post will sum up the top five infographics I came across over the last few months.
Interested in good visual material? Continue reading for the list of five great infographics.
In order to celebrate the craftsmanship of selling, OgilvyOne created a contest with an objective to sell a red brick. In a branded YouTube channel, future sales experts are able to view the briefing, upload a video and check out other contestants. The price? Become a finalist and Ogilvy will fly you to Cannes to pitch a product. Win the pitch and you’ll receive a three months paid fellowship at Ogilvy and the title World Greatest Salesperson.
Continue reading for more insights in the campaign, opinions and the videos of the campaign.
Gaining a world audience with a remarkable stunt is the dream of every marketeer. Heineken pulled of a nice stunt during an important soccer match in the Champions League between Real Madrid and AC Milan on October the 21st. Spoiling the plot would be a shame, so check out the video below.
The result? 1.500.000 live viewers via Sky Sport, 10.000.000 peole who saw it in the news the day after and 5.000.000 unique viewers in the two weeks after the event.
The music industry is getting a hang on online social leverages. In January, I wrote about the way C-Mon and Kypksi crowd sourced a videoclip (C-Mon & Kypski Crowdsource A Videoclip). This time I’d like to write about a great viral video from Chicane.
Last week I stumbled several times upon this remarkable video. In this video, the main figures claims he’s singing, dancing and traveling around the world in order to gain attention of the love of his live. Turns out, this call for love is actually a clever viral from Chicane.
Continue reading for more insights and statistics.
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