We know that social media marketing could have a positive contribution to your organic search results and you’ve might have read some articles already about the ‘power pair’ regarding page ranking and link building. But are there other things we could benefit from, using these two powerful competences together? I think we can.
Next to the Apple’s iPhone and Google’s G1 phone, Dell is about to enter the smartphone market as well with the Dell Mini 3. It could be a serious attack to the smartphone market, especially in the Chinese and Brazilian market. Moreover because Dell seems to understand its community.
Heineken launched their second global responsible drinking campaign ‘KnowTheSigns’ this week. With their tag line ‘Enjoy Heineken Responsibly‘ they would like to encourage young people to enjoy a good night out, but be aware of the signs people start to show when they’ve had one too many to drink.
Monopoly is about to start a new game together with Google: Monopoly City Streets. A great way to integrate the online possibilities of Google Maps and one of the most well know offline games in the world.
We’ve mentioned it before, iPhone apps are being developed and launched almost every day. And some of them really seem to stand out. In Canada, Air Canada released a free iPhone application that allows you to check in, be notified of changes, look up flight statuses, and even rent cars from your iPhone device. After online booking, e-ticketing and getting your boarding pass online, another nice feature to help you to make your trip even easier.
A lot of brands are moving towards social marketing or are already active within social media. There are some brands you might expect to be present within social, like Adidas. And some brands at first may seem a bit awkward within the social space, like NASA. NASA is doing everything externally – not only with Web-facing portals, but also in our virtual worlds. Follow NASA at Twitter, become a member at their Facebook page and LinkedIn, they are all part of their communication skills in social space.
What will happen if you as a brand don’t create an online social hotspot for your fans? What about a space where your brand fans can gather and you can facilitate them with the latest news about your products? A spot where fans can generate their own ideas or follow the discussions around your brand? IKEA did not seize this opportunity, but their fans fans did!
IKEA fans personalized the IKEA experience and created their own spot online; here you can follow or join the latest discussions about IKEA, its furniture, kitchens etc.
Recently McAfee launched a new Web film series H*Commerce: The Business of Hacking You. A series to expose cybercrime as a serious and universal threat that can no longer be ignored. The term H*Commerce (of Hacker Commerce) is defined as the business of making money through the illegal use of technology to compromise personal and business data.
Creating a platform where you get the opportunity to make that difference, is one way to do it. Last week the Nike GameChangers launched a campaign together with YouthNoise. An initiative by Nike to do something for the environment and Beat Gasoline.
Beat Gasoline – An initiative by Nike and YouthNoise
Make teens aware of their environment and help them to Beat Gasoline by providing a platform where they can upload their own videos, make statements, fill out polls. Be involved and get other people involved. More and more brands are submitting themselves as being ‘green’ or would like to show their concerns for the environment or social surroundings.
The European parliamentary elections have started today in the Netherlands and the UK. Other European countries are voting on Friday, Saturday and Sunday. At the end of the process 736 MEPs will be elected.
Inspired by Barack Obama, European parliament candidates and parties also seem to get more and more in touch with their target audience through interactive channels via e.g. YouTube and Twitter.
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