Social media has proven itself as a medium that serves as an extended platform for reaching and engaging the target audiences for brands & businesses.
CMOs integrate social media in their current strategies and are looking beyond sales, which indicates they understand the value of social media. Sounds nice but how do you measure the return on investment?
In December 2011 we found out that ViralBlog was nominated to Top 10 Social Media Blogs 2012 at Social Media Examiner. Earlier this month we were among the Top 20 Finalists and waited impatiently for the results.
Today the winners were announced, and guess what?! Thanks to you we made it!
Social gaming has become quite popular these days. The combination of Facebook and Zynga surely were a helping hand in this trend.
A market expanding so quickly this is one to look out for. So how many people are actually playing social games? In the US alone over 100 million people play on social networks. And this is a 600 million dollar market of virtual goods!
ROI, CTR, engagement rate, fans increase,…Also the social media activities must be measured for analysis and details on the impact of your business.
As more companies understand that social media is about long-term and strategic approach that goes hand-in-hand with other marketing channels, it’s no longer perceived as a single shot into the dark.
Have you ever looked at your Facebook news-feed and almost clicked on a link, realizing at the last second that it was just another Facebook scam? Or maybe you went all the way and clicked on the scam.
Although they are annoying and their presence has been steadily decreasing, you can learn how to create a viral video, by taking a look at some of the more recent Facebook scams…
Your company has a Facebook fan page, maybe a Twitter account and thinking about joining Google+ as your competitors do the same and it’s on your “To Do List” for upcoming months in 2012. Hire a few community managers and maybe a consultant, all done and working! Or it may not be so as the social networks are maturing and also the users. How should CMOs change the way they communicate?
CMO Council and Lithium surveyed more than 1,300 consumers and 132 senior marketers to understand the voice, velocity and value of social media. Here are the results and insights from the research to help CMOs better understand the way how they should communicate.
It was a busy year in the social media space and tech. Google+; new iPad, Facebook launched Timeline, Twitter with a new design for users and brand pages and embeddable tweets and much much more. Impossible to name them all.
And as there were more than 300 articles on ViralBlog in 2011, we bring you bring you the top 25 that you simply have to read…
On 6 February 2009 we published the groundbreaking and inspiring social marketing program by Barack Obama. What happened next amazed us even more. We toured 21 cities with this story, which is watched 111,000 times at SlideShare already…
We hope that the Obama case has inspired many CMO’s. And that many of them will be inspired to think beyond social campaigning, and launching stunning social marketing programs in 2012 themselves.
We are even more curious, how Obama will use social media as a Tool of Change in 2012…
Seeing that virality is such a sought after prize among marketers, is it worth marketing your brand in a way that gets you a lot of criticism but attention at the same time, much like Rebecca Black?
If you’re already an established brand, making a video which people hate is not going to make upper management happy. However, if you’re an unknown, getting attention through a controversial video may very well be your only option. But can that attention translate into anything worthwhile, such as a fan base or sales? Yes.
3,000 Facebook Fans! 5,000 Twitter Followers! Engage in conversation! Sounds good, right?
Wrong.
Too many businesses are being duped by social media “experts” who promise brand building and more relationships. Words like relationships and trust make many people feel warm and fuzzy inside.
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