Red Bull Conducts Pit Stop In Times Square
It’s just another day in New York City, when Red Bull’s racing team hits the streets and conducts an actual NASCAR pit stop in Times Square. The team, including driver Brian Vickers, pleasantly surprised the accidental crowd with a tire change.
Looking at most of their faces, they really were not aware of the team pulling up in Times Square with roaring engines and performing a stop in 20.6 seconds. It may not the fastest pit stop out there, but it is safe to say this is the fastest on Time Square yet.
Red Bull is active in Formula 1 with two teams and as a owner of two NASCAR Sprint Cup Series cars is ambitious to show commitment to American motorsports. A nice piece of guerrilla marketing at one of the world’s most famous, and expensive advertising space. The video generated over a 100.000 views in five days and judging by the positive responses at Twitter, it is safe to say that Red Bull and NASCAR pulled it off.
Source: TopSpeed
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Very cool event by Red Bull indeed again!!
I also feel that Red Bull should create a new TV campaign or stop the current TVC´s: been there, seen them all, got the concept, not compelling anymore! They get a bit annoying and are in any creative way Red Bull unworthy, in my opinion and in the opinion of many other Red Bull fans! If you need proof: Just watch the conversations within several online communities and social sites…
Hope Red Bull keeps investing cool guerrilla stuff, powerful streaming online events and compelling online videos, webisodes and more…
Cheers