Why To Leverage Location Based Marketing?
Smartphones, tablets and other devices are used more and more, people are always connected.
How can businesses, regardless of their size and turn-over, leverage on location based marketing and attract more consumers?
Nowadays technology provides almost endless opportunities, but for some reasons some businesses are afraid or not flexible enough to adopt them. One of them is location based marketing and here are some tips and ideas how to make good use of it.
First of all, the correct listing of stores and offices is extremely important. That means, business owners have to make sure that all the places are listed on all the major location-based marketing services (Google+ Local, Foursquare, Facebook, and other country specific listings). In this case, don’t be afraid to provide all contact information, the more the better.
Reward consumers with incentives. Why? Because they are already used to it. I really like receiving free welcome drink for being a mayor of a local pub, so do others.
Provide additional value with local tips, via already existing platforms like Foursquare.
I mentioned it before, but still have a feeling it’s not taken as granted. Responsive websites and apps are critically important. If the content is not displayed correctly, people won’t bother trying to navigate through it and you’re loosing a potential lead. They won’t try again in a few months…
To sum it up, plus provide some additional usage statistics & numbers, have a look at the infographic from Pijnz.com
My Opinion
I love to explore new places with my smartphone in hand and probably missed some great ones just because of not being able to find them – online. Location based marketing can turn in prospects and it’s up to the businesses to turn them into customers.
The tools are out there, for free and it’s a pity one does not take advantage of it.
What About You?
What’s your opinion on location based marketing? Are you using some of the apps for your business? If not, why? Thanks for sharing your ideas.
Follow & Share
Want more stories on breaking with the status quo? See our category Mobile & Apps, join us on Twitter, LinkedIn, Facebook, Pinterest, RSS and get our weekly E-mail Newsletter for updates and free bonus content.
Sources: Entrepreneur.com: 9 New Tips for Location-Based Marketing; Pijnz.com: Location Based Marketing Infographic
Related Stories
Follow Category?Mobile & Apps |
Follow Author?Martin Michalik |
3 more
Follow Tags?advertisingfoursquarelocation marketingmobile |
Thank you
Hello! I could have sworn I’ve been to this blog before but after browsing through some of the post I realized it’s new to me.
Great post thank you. Hello Administ . Madridbet , madridbet giriş , madridbet güncel giriş , madridbet yeni giriş , madridbet giriş
Good info. Lucky me I reach on your website by accident, I bookmarked it. Madridbet , madridbet giriş , madridbet güncel giriş , madridbet yeni giriş , madridbet giriş
Thank you great post. Hello Administ .Shellerim.org
Hi, just required you to know I he added your site to my Google bookmarks due to your layout. But seriously, I believe your internet site has 1 in the freshest theme I??ve came across. Shellerim.org
Nice article inspiring thanks. Hello Administ . Shellerim.org
Thank you for great content. Hello Administ. Obesity treatment . Obesity treatment Turkey , Obesity treatment in Turkey Website: http://www.santenette.com
Thank you for great content. Hello Administ. Website: cami halısı istanbul
Thank you great posting about essential oil. Hello Administ . Website: cami halısı istanbul
Thank you for great article. Hello Administ .Website: http://www.santenette.com/
Thank you great posting about essential oil. Hello Administ . Website: Cami Halısı
Thank you for great information. Hello Administ . Website: hacklink
Thank you for great information. Hello Administ . Website: sollet
Hello! I could have sworn I’ve been to this blog before but after browsing through some of the post I realized it’s new to me. Website: ai nude
Hi, just required you to know I he added your site to my Google bookmarks due to your layout. But seriously, I believe your internet site has 1 in the freshest theme I??ve came across.
After all, what a great site and informative posts, I will upload inbound link – bookmark this web site? Regards, Reader.
I really love to read such an excellent article. Helpful article. Hello Administ .
Great post thank you. Hello Administ .
After all, what a great site and informative posts, I will upload inbound link – bookmark this web site? Regards, Reader.
Thank you for great information. Hello Administ .
Nice article inspiring thanks. Hello Administ .
Good info. Lucky me I reach on your website by accident, I bookmarked it.
Thank you great posting about essential oil. Hello Administ .
Thank you for content. Area rugs and online home decor store. Hello Administ .
Hello! I could have sworn I’ve been to this blog before but after browsing through some of the post I realized it’s new to me.
Thank you great posting about essential oil. Hello Administ . Website Giriş için Tiklatın : https://www.melekhali.com.tr/
Thank you for content. Area rugs and online home decor store. Hello Administ . Website : https://www.saricahali.com.tr/
I really love to read such an excellent article. Helpful article. Hello Administ .
Everything is very open and very clear explanation of issues. was truly information.
Hello! I could have sworn I’ve been to this blog before but after browsing through some of the post I realized it’s new to me.
I really love to read such an excellent article. Helpful article. Hello Administ .
Thank you for great article. Hello Administ .
Great post thank you. Hello Administ .
Thank you for great information. Hello Administ .
Thank you great post. Hello Administ .
After all, what a great site and informative posts, I will upload inbound link – bookmark this web site? Regards, Reader.
Hi, just required you to know I he added your site to my Google bookmarks due to your layout. But seriously, I believe your internet site has 1 in the freshest theme I??ve came across.
Thank you great posting about essential oil. Hello Administ . bahis forum bahis forum
Thank you for content. Area rugs and online home decor store. Hello Administ .
Hi, just required you to know I he added your site to my Google bookmarks due to your layout. But seriously, I believe your internet site has 1 in the freshest theme I??ve came across. Website : https://www.saricahali.com.tr/
Thank you for great content. Hello Administ. Website Giriş için Tiklatın : https://www.melekhali.com.tr/
Thank you great posting about essential oil. Hello Administ .
Hi, just required you to know I he added your site to my Google bookmarks due to your layout. But seriously, I believe your internet site has 1 in the freshest theme I??ve came across.
Thank you for great content. Hello Administ.
Good info. Lucky me I reach on your website by accident, I bookmarked it. venusbet venusbet
After all, what a great site and informative posts, I will upload inbound link – bookmark this web site? Regards, Reader.
Everything is very open and very clear explanation of issues. was truly information.
Thank you for great article. Hello Administ .
Thank you for great information. Hello Administ . Website : https://www.saricahali.com.tr/
Thank you for great information. Hello Administ .
Great post thank you. Hello Administ . Website : https://www.saricahali.com.tr/
Thank you for great article. Hello Administ .Casibom Website Giriş : Casibom
Great post thank you. Hello Administ . Onwin , Onwin Giriş onwin
Hi, just required you to know I he added your site to my Google bookmarks due to your layout. But seriously, I believe your internet site has 1 in the freshest theme I??ve came across. Onwin , Onwin Giriş onwin
Hi, just required you to know I he added your site to my Google bookmarks due to your layout. But seriously, I believe your internet site has 1 in the freshest theme I??ve came across.
Great post thank you. Hello Administ .
I really love to read such an excellent article. Helpful article. Hello Administ . Casibom Website Giriş : Casibom
Thank you for great content. Hello Administ.
Thank you for content. Area rugs and online home decor store. Hello Administ . Website : cami halısı
Hi, just required you to know I he added your site to my Google bookmarks due to your layout. But seriously, I believe your internet site has 1 in the freshest theme I??ve came across.Onwin Giriş Website: onwin
Nice article inspiring thanks. Hello Administ .
Nice article inspiring thanks. Hello Administ .
Thank you great post. Hello Administ .
After all, what a great site and informative posts, I will upload inbound link – bookmark this web site? Regards, Reader.
Hi, just required you to know I he added your site to my Google bookmarks due to your layout. But seriously, I believe your internet site has 1 in the freshest theme I??ve came across. Website : cami halısı
Thank you great post. Hello Administ .
Everything is very open and very clear explanation of issues. was truly information.
Hi, just required you to know I he added your site to my Google bookmarks due to your layout. But seriously, I believe your internet site has 1 in the freshest theme I??ve came across. Diyarbet
Thank you for great article. Hello Administ .Onwin Giriş için Tıklayın onwin
Thank you for great content. Hello Administ. Onwin Giriş için Tıklayın onwin
Great post thank you. Hello Administ . Onwin Giriş için Tıklayın onwin
Good info. Lucky me I reach on your website by accident, I bookmarked it. Websiteye Giriş için Tıklayın. a href=”https://cutt.ly/SahabetSosyal/” title=”Sahabet” rel=”dofollow”>Sahabet
Nice article inspiring thanks. Hello Administ . Websiteye Giriş için Tıklayın. a href=”https://cutt.ly/SahabetSosyal/” title=”Sahabet” rel=”dofollow”>Sahabet
Hi, just required you to know I he added your site to my Google bookmarks due to your layout. But seriously, I believe your internet site has 1 in the freshest theme I??ve came across. Website Giriş için Tıklayın. Starzbet
Thank you for great article. Hello Administ .Website Giriş için Tıklayın. Starzbet
Thank you great posting about essential oil. Hello Administ . Website Giriş için Tıklayın. Starzbet
Hi, just required you to know I he added your site to my Google bookmarks due to your layout. But seriously, I believe your internet site has 1 in the freshest theme I??ve came across.Onwin Giriş için Tıklayın onwin
Great post thank you. Hello Administ . Website Giriş için Tıklayın: tipobet
Hi, just required you to know I he added your site to my Google bookmarks due to your layout. But seriously, I believe your internet site has 1 in the freshest theme I??ve came across. Websiteye Giriş için Tıklayın. a href=”https://cutt.ly/SahabetSosyal/” title=”Sahabet” rel=”dofollow”>Sahabet
Nice article inspiring thanks. Hello Administ . Website Giriş için Tıklayın: tipobet
Thank you great posting about essential oil. Hello Administ . Website Giriş için Tıklayın: tipobet
Thank you for great information. Hello Administ . Website Giriş için Tıklayın: tipobet
I really love to read such an excellent article. Helpful article. Hello Administ . Onwin Giriş için Tıklayın onwin
I really love to read such an excellent article. Helpful article. Hello Administ . Website Giriş için Tıklayın. Starzbet
After all, what a great site and informative posts, I will upload inbound link – bookmark this web site? Regards, Reader.Website Giriş için Tıklayın: tipobet
Good info. Lucky me I reach on your website by accident, I bookmarked it. Website Giriş için Tıklayın: tipobet
Great post thank you. Hello Administ . Website Giriş için Tıklayın. Starzbet
Thank you for content. Area rugs and online home decor store. Hello Administ . Website Giriş için Tıklayın. Starzbet
Thank you for great content. Hello Administ. Website Giriş için Tıklayın: tipobet
Thank you for great information. Hello Administ . Website Giriş için Tıklayın. Starzbet
Hello! I could have sworn I’ve been to this blog before but after browsing through some of the post I realized it’s new to me.Website Giriş için Tıklayın: tipobet
Hi there, I’m requesting you to review and publish my blog post. Thanks in advance for your feedback.
Good info. Lucky me I reach on your website by accident, I bookmarked it.
Thank you for great information. Hello Administ .