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25/04/2011 by
11524 views

All About Social Media Monitoring Tools

Just before Easter, Oneforty and KISSmetrics, created a briljant infographic of a survey they held among 150 social media professionals. This to learn about what their main concerns were when it cames to social media monitoring.

 

Everybody active in social media knows the importance of monitoring. You need to listen to the needs of your customers before you can service them for 100%. A great theory, but in reallife we know that hardly any brand is currently using a social media monitoring tool. This infographic gives brands, who don’t monitor yet, some great insights.   

Within social media, consumers are talking about your brand, products and services. Are you already listening to these important conversations? Social Media Monitoring helps you to understand what consumers say about your brand.

What are the benefits of Social Media Monitoring?
• Understand what is driving criticism, recommendations and advocacy.
• Understand the volume and sentiment of consumer discussion as well as the subtle differences between the target markets.
• Understand which ‘brand values’ are being discussed and why.
• Set initial KPI´s by which future social media campaigns can be measured.

With Social Media Monitoring you stay on top what people say about your brand, products and services on various social sites.

   campaigns can be measured

Social media monitoring survey

 

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