How Social Media Chews Back At Luis Suarez
Yes, he did it again: Uruguay star Luis Suarez has bitten an opponent. But this time World Cup fans bite back… on social media.
So what happened?
Uruguay striker Luis Suarez appeared to bite Italian defender Giorgio Chiellini in his country’s final group game at the 2014 World Cup in Brazil.
Moments after the bite, social media exploded with all kinds of creative newsjackings.
Here are the best ones:
Let’s see some biting memes!! #worldcup #suarez pic.twitter.com/hV8o68HSv3
— ChristopherDReed (@Chrisreed619) June 24, 2014
Luis Suárez’s new kit.. pic.twitter.com/qwUypFxTlr — Not Match of the Day (@NOT_MOTD) June 24, 2014
The Walking Suarez pic.twitter.com/pWZX2Ls5hi — Footy Humour (@FootyHumour) June 24, 2014
Might need to call in the Dog(e) Whisperer to fix Suarez pic.twitter.com/NV2kmohYiE
— Jun (@JohnKelly703) June 25, 2014
!!!!!!!! RT @DJGalloEtc: How Suarez sees every opponent’s jersey: pic.twitter.com/RsLSEOw5Kk
— chris toronyi (@christoronyi) June 24, 2014
CONGRATULATIONS: Luis Suarez retains the award for the second successive year. pic.twitter.com/3taJZAsSMU — BBC Sporf (@BBCSporf) June 24, 2014
This is my favorite #Suarez #SuarezBiting spoof ad! (sorry Uruguay friends) pic.twitter.com/LxToqkaKxY
— Sanjay Poonen (@spoonen) June 25, 2014
Some bransds also tapped into the biting meme:
Relax, they’re twist off. #biting #ITAvsURU pic.twitter.com/Kj69El7MRE
— Bud Light (@budlight) June 24, 2014
Hey @luis16suarez. Next time you’re hungry just grab a Snickers. #worldcup #luissuarez #EatASNICKERS pic.twitter.com/3RAO537HjW — SNICKERS® (@SNICKERS) June 24, 2014
Hey @luis16suarez, if you’re that hungry, why not get your teeth stuck into something really tasty? pic.twitter.com/TPrPoC6ljt — Nando’s (@NandosUK) June 24, 2014
We’re game for biting but only on our turf- the bedroom! #Suarez pic.twitter.com/jidt16ONRL
— Durex India (@DurexIndia) June 25, 2014
Biting is only okay when you’re made of cinnamon and sugar. #BanSuarez #WorldCup pic.twitter.com/SPsWYih153
— CinnamonToastCrunch (@CTCSquares) June 24, 2014
Luis Suarez biting games
Besides these amazing memes also some games were released around the biting incident. Such as this one from Ducth agency Achtung!: The Biteman game
And definitely check out this one as well: The Luis Suarez Biting Game by UsVSTh3m.com
My Opinion?
I mentioned it before: I Love the World Cup! And not only for the sports area, but also for what it does with social media.
In terms of Facebook statistics, Google search trends and newsjackings.
And when it comes to newsjackings,I find it remarkable that the best ones aren’t coming from brands, but from the audience.
Looking forward to another 2 weeks of this social media World Cup!
By the way: I think Suarez is as much as crazy as he’s a brilliant football player!
What About You?
Can ask you what you thin about these newsjackings and memes, but I think I already know the answer. So therefore: What do you think of Luis Suarez? A winner or a loser?
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About the Author
Laurens Bianchi is an independent online (sport) marketing professional from the Netherlands and has been blogging on ViralBlog since 2008. Currently Laurens is the Social Media Consultant for the Dutch Football Federation, responsible for all the Dutch content and conversation management for the World Cup. Follow him on Twitter or contact him on LinkedIn.
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