The Marketing Field Guide For Reddit
Reddit is probably one of the best places on the Internet where you can get lost easily. Described as “the front page of the Internet”, it has become a platform for breaking news. But it’s also famous for its irrelevant humor and postings.
With millions of users, billions of page views, it’s not just “another social network”.
Instead, it’s a powerhouse, which when used and managed correctly has the ability to make or break any on-line campaign.
And that’s why this Reddit marketing field guide may be handy…
Even though Reddit has been overlooked and has marketing potential which still waits to be unleashed, remember that if your website gets on its front page, you may be in some serious trouble.
What trouble? For sure be prepared that your site might go down with a blast of visitors that will come.
Also, make sure you treat the Reddit users with dignity – their nature is just unpredictable and they resist manipulation – can smell scams, hoaxes and “viral attempts” with ads miles away.
Who are the Reddit users?
They’re young, 30% of Reddit users are between 18-24 years old; 66% are male and the average income is between $ 25,000 – 50,000. They are skeptical, geeky, liberal, internet savvy, they downvote blatant advertising and guess what – they spend hours Redditing.
To help marketers to understand Reddit, Prestige Marketing Inc. has created this infographic with some of the stats and background on Reddit, users, and of course hints how to become “One of us! One of us!”
Enjoy – but just don’t be surprised if you try integrate Reddit in your marketing strategy and receive a lot of downvotes. But, Rome wasn’t build overnight too, right?
And guess what? This infographic has been also posted on Reddit.
So maybe not so wise to use this guide? Do you have any tips or tricks for Reddit and how to leverage the platform? Or you silently ignore it and go for more “secure” social media platforms?
Source: Prestige Marketing Inc. Blog
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