The Volkswagen Fanwagen
Are you an enthousiast of old cars, have a passion for social media or are a CMO in the car industry? Than this Facebook Fanwagen campaign by Volkswagen NL might be inspiring to you…
The Fanwagen from Fethi Uluak on Vimeo.
VW are currently asking their Facebook fans to vote for their favourite classic model – the T1 or the Beetle. People can vote by Liking their favourite.
But the concept gets even more interesting. VW will build a one-off, special version of the model that received the most votes. And one of their lucky Facebook fans will newt win that car.
Interestingly, the special model will host a number of social media features. For example, the dashboard can print your newsfeed for you. They also invite you into the design process by adding pictures of your friends and tagging them (creating a viral feedback loop).
The concept is a great idea as it strongly plays on people’s feelings for nostalgia – which is always a great driver of interest. We also love the fact that this campaign goes beyond a social gimmick and the typical prize, but actually rewards people’s participation with a limited edition product.
This shows Volkswagen are prepared to embed social media into their organisation, rather than just use it as a cheap marketing ploy.
Want to experience this campaign? Check out Volkswagen’s Fanpage.
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