The first video-in-print advertising will be introduced this September. The video-in-print ads will appear in select copies of Entertainment Weekly. The slim-line screens – around the size of a mobile phone display – also have rechargeable batteries. The chip technology used to store the video – similar to the ones used in singing greeting cards – is activated when the page is turned. Each chip can hold up to 40 minutes of video. The first clips will preview programmes from US TV network CBS and show adverts by the drinks company Pepsi.
Hollywood has finally come to view Imax as a star. Will Wall Street be the next convert? Will Imax finally become that box office hit…
Based in Mississauga, Ontario, Imax has struggled for more than a decade to be taken seriously in the film and finance capitals. Hollywood was turned off by Imax’s costly and clunky equipment for its large-format movies, not to mention the location of its theaters at science centers and history museums.
Investors have been even more cautious. Imax, buffeted by changes in ownership and regulatory inquiries into its accounting methods, has not turned a quarterly profit in three years. The company posted a $33.5 Million loss for 2008, an 18% increase over the previous year.
While few people were looking, however, Imax has transformed itself…
This hilarious spoof song about eBay by Weird Al Yankovic was posted on YouTube at June 28 2006. Here the clip was viewed 20.693.213 times, it got 75.647 awesome ratings and 35.495 comments. Long live the viral power in the long tail…
The “I want it that way” hit of the Backstreet Boys is parodied by Weird Al Yankovic in an excellent way.
What are tangible learnings for marketers? That viral videos and viral commercials can keep building brand equity for 1 to 2 years. Or even for 3 to 4 years. Or more.
So if you think virals and online entertainment are suited for campaigns only: think again! The power of the long tail offers brands many more opportunities. If you measure the viral commercials and gain insights with i.e. ViralTracker, you will even be able to create new and compelling online content strategies for the coming years.
To spark discussion, America’s No 1 condom brand Trojan launched in 2007 a new advertising and public information campaign titled “Evolve.” Using humorous and sometimes pointed imagery and viral videos, Trojan hopes get men and women thinking about worthiness, self-care and trust.
The immediate goal the “Evolve” campaign is to reframe people’s perceptions about carrying and using condoms. Condom use is integral to all the other rational, emotional, and biological issues that define our sexual health. Does my partner care enough about me, or do I care enough about myself, to use a condom?
Trojan’s message is straightforward: the use of condoms is a positive signal of personal responsibility and an expression of respect and consideration for one another.
The campaign is supported by viral commercials and print ads. Pigs play a major role in the new campaign. The strong community driven Evolve campaign site has user created videos, a how evolved are you quiz and a widget, to be part of the movement.
Oh, what an opportunity. Below video was created by a student in a video project for school. But wouldn’t it have been a great viral commercial for TomTom? See how TV series LOST is solved in 30 seconds with TomTom…
Its amazing to see, how easy brands could actually score viral success, if they would be using viral videos more often in this new digital marketing era, were blogs, forums, social networks and video portals rule the online world.
But luckily TomTom has created their own viral commercial before. The viral video takes a bit long, but the end makes it worth watching.
The Poetic Prophet (AKA The SEO Rapper) is back with another marketing rap. This time he raps about Search Engine Optimization (SEO): how web standards and proper design can improve the ranking and conversion of pages on your site.
Actually I feel some bonding with the Poetic Prophet, since I have been singing the social media optimization (SMO) song about a million times to brands and their traditional agencies the last 5 years.
What do you suggest? Should I also make a Social Media rap and play that song whenever I enter another boardroom or conference room? Always wanted to become a rapper but ended up being in social media marketing Ain’t life a bitch?
Yes it’s an old skool UGC Viral campaign from Crispin Porter + Bogusky again, this time for MINI Cooper. I just needed to add this to our viral library.
In this campaign you will see how the Counter Counterfeit Commission is dedicated to put an end to the victimization associated with purchasing a counterfeit MINI Cooper. The CCC cooperates with MINI and international law enforcement to pursue criminals.
But there’s one other crucial partner we need to recruit: You. We can’t do this without You. Educate yourself about the problem. Learn how to detect a fake. Know when you’re being hoodwinked.
Together, we can put an end to this appalling injustice. Together, we can make our streets genuine once again. Lookup MINI Cooper Counterfeit.
This video has been around for a while, but I only just saw it today after it got e-mailed to me by VeryFunnyAds.com.
It’s a television ad for South African television broadcaster DSTV, which depicts a scene which is stereotypical Indian. A young, beautiful woman is hitched up with a big geek. But thankfully DSTV provides options, so she uses her TV remote to turn the geek into the perfect husband (but only after turning him into Elvis and James Bond first!).
I think this is a great example of a company understanding ‘new marketing’. First of all, their product offer diversity and options and the commercial plays into these two crucial elements of the company’s offering. Whether or not they actually provide what they claim (SKY does the same, but also charges an extortionate amount of money for it for example) is besides the point. The viral is funny, grabs the attention and gets the message across well.
Belgian comic duo Circoripopolo launched about a one and a half year ago the silent short film ‘Circoripopolo Goes Airtistique‘. The two virtual comedians use some fascinating javascript magic to scale your browser window. I find it beautiful how they synched everything together.
Sit back and watch what the two guys from Belgium do to your browser. Don’t touch your mouse until the show is over! (Source: X-PRIME)
As this is my first post on here I thought I’d start with one of my personal all time favourites.
42 Below is a vodka producing company from New Zealand. The owner, Geoff Ross, started brewing vodka from his garage and managed to turn the company into a world wide success. They are now owned by Bacardi, who spend NZ$138 million on buying the company.
The company shot to fame thanks to its effective marketing. With hardly a budget at all they managed to grab the attention with some very cheeky and controversial advertising. With some very simple photo and video editing tools they managed to create adverts which grab the attention immediately. Their adverts almost look like as if they are user generated, which makes it very easy for people to create spoof adverts and thus further enhancing the power of the brand.
Ain’t life a bitch?
