The Poetic Prophet (AKA The SEO Rapper) is back with another marketing rap. This time he raps about Search Engine Optimization (SEO): how web standards and proper design can improve the ranking and conversion of pages on your site.
Actually I feel some bonding with the Poetic Prophet, since I have been singing the social media optimization (SMO) song about a million times to brands and their traditional agencies the last 5 years.
What do you suggest? Should I also make a Social Media rap and play that song whenever I enter another boardroom or conference room? Always wanted to become a rapper but ended up being in social media marketing Ain’t life a bitch?
Yes it’s an old skool UGC Viral campaign from Crispin Porter + Bogusky again, this time for MINI Cooper. I just needed to add this to our viral library.
In this campaign you will see how the Counter Counterfeit Commission is dedicated to put an end to the victimization associated with purchasing a counterfeit MINI Cooper. The CCC cooperates with MINI and international law enforcement to pursue criminals.
But there’s one other crucial partner we need to recruit: You. We can’t do this without You. Educate yourself about the problem. Learn how to detect a fake. Know when you’re being hoodwinked.
Together, we can put an end to this appalling injustice. Together, we can make our streets genuine once again. Lookup MINI Cooper Counterfeit.
This video has been around for a while, but I only just saw it today after it got e-mailed to me by VeryFunnyAds.com.
It’s a television ad for South African television broadcaster DSTV, which depicts a scene which is stereotypical Indian. A young, beautiful woman is hitched up with a big geek. But thankfully DSTV provides options, so she uses her TV remote to turn the geek into the perfect husband (but only after turning him into Elvis and James Bond first!).
I think this is a great example of a company understanding ‘new marketing’. First of all, their product offer diversity and options and the commercial plays into these two crucial elements of the company’s offering. Whether or not they actually provide what they claim (SKY does the same, but also charges an extortionate amount of money for it for example) is besides the point. The viral is funny, grabs the attention and gets the message across well.
Belgian comic duo Circoripopolo launched about a one and a half year ago the silent short film ‘Circoripopolo Goes Airtistique‘. The two virtual comedians use some fascinating javascript magic to scale your browser window. I find it beautiful how they synched everything together.
Sit back and watch what the two guys from Belgium do to your browser. Don’t touch your mouse until the show is over! (Source: X-PRIME)
As this is my first post on here I thought I’d start with one of my personal all time favourites.
42 Below is a vodka producing company from New Zealand. The owner, Geoff Ross, started brewing vodka from his garage and managed to turn the company into a world wide success. They are now owned by Bacardi, who spend NZ$138 million on buying the company.
The company shot to fame thanks to its effective marketing. With hardly a budget at all they managed to grab the attention with some very cheeky and controversial advertising. With some very simple photo and video editing tools they managed to create adverts which grab the attention immediately. Their adverts almost look like as if they are user generated, which makes it very easy for people to create spoof adverts and thus further enhancing the power of the brand.
Do you remember when Blaupunkt was one of the leading car audio brands? 19 years ago I got my drivers license and bought a very old VW Golf (1200 Euros) with a Blaupunkt car stereo in it. It’s like the Blaupunkt brand had vanished last ten years? You’ve noticed?
But with a new strategy and a new approach Blaupunkt seems on it’s way back. Blaupunkt is targeting screenagers and revitalizing it’s brand by sponsoring MTV’s Pimp My Ride. 2 Years ago Blaupunkt launched it’s viral commercial Pimp My Ride. It became a great success and Blaupunkt broadcasted this commercial at MTV TV Stations in several countries.
I think this is one of the smartest, cheapest and best viral commercials I have seen in years. Again proving that cheap but very compelling viral internet commercials can easily become weapons of mass affection and spice up dusty brands. I you have seen the commercial, show us your thoughts!
An old skool and trend setting viral webisode by Reebok. See how ‘Office Linebacker’ Terrible Terry Tate demolishes many co-workers. This viral is a collector’s item.
We have seen many Beer brands launch viral internet commercials. This old skool Tuborg Beer commercial might get recognized by many male internet users?
Since the Online Publishers Association Study learned us that many male internet users are watching online videos and viral commercials daily or weekly, I expect more beer brands will target Men (18- 34 years) with viral internet commercials coming years. Do you feel the same?
Condom brands have great opportunties to go viral. What about this hilaric Trojan Games concept? Also this ZaZoo Condoms viral almost made me pee my panty.
Will you think twice about ‘having kids’ if you have seen this viral commercial? Or would you ‘glue’ to Trojan or ZaZoo condoms for just another while?
Ain’t life a bitch?
