Filter set: Sports & Sponsoring

The Best Of Super Bowl 2013: Commercials And Social Media

On Sunday night, the Baltimore Ravens beat the San Francisco 49ers 34 – 31 in the ...

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Will You Be Sports Betting Via Mobile? A Look At The Options

Individuals accomplish everything from sharing family photos to shopping via their ...

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The Social Media Super Bowl 2013 (Infographic)

Who will win the social media Super Bowl 2013? When the San Francisco 49-ers take on the ...

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The Valuation Of Data: What’s The Value Of Dutch Footballers?

The valuation of data. What’s the value of data of a community around Dutch footballers ...

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How Turkish Airlines Engages United Fans

Turkish Airlines saluted Manchester United’s new Premiership season with a Facebook ...

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Baseball & Social Media: A Home Run?

The Los Angeles Dodgers are considering launching a social media loyalty program for ...

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How Nike+ Gamifies Exercise

Nike+ is engaging its legions of devoted FuelBand-sporting devotees with NikeFuel ...

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Nike Announces Nike+ Accelerator Program

Nike has announced its first Nike+ Accelerator program, aimed at cultivating companies ...

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Ajax: Why ROI In Football Is Not ‘Ball Possession’?

Since day one of the internet, CMOs have chased the wrong KPIs and ROI. I guess some will ...

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The True Passionate Moments Of Football

If sports marketing is about connecting to passionate fans and unlocking emotions, last ...

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Why Brands Like Nike Stick With Armstrong?

Get interesting insights why large brands like Nike stick with Lance Armstrong and his ...

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Brazilian Football Club Asks Fans To Give Blood

Football is in the blood of most Brazilians, but how willing are the fans of samba football ...

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